S1 Ep888: #81 Charlie: Deep Poverty-Physical or Emotional
It’s good to be home from Africa… I think. My body thinks it is 2:00 in the morning so I’m a bit brain dead. But that isn’t about to stop me from discussing some of my observations from Uganda in 2018. The thing I’d like to focus on today is Poverty. Why is it that people that live in homes win dirt floors, no electricity, no running water, no access to clean drinking water, and dressed in tatt...
47m Aug 28, 2018
47m
S1 Ep887: Practical MarTech: How to Make Marketing Technology Work for You (Not against You)
Great guest this week-- Marilyn Cox, Vice President of Marketing and CRM at The Second City.In this episode, "Practical MarTech: How to Make Marketing Technology Work for You (Not against You)" Marilyn gives us some great lessons from improv as well as active listening for B2B sales and marketing. The biggest thing, one of the core principles of improvisation is the idea of yes-and. So it is t...
29m Aug 28, 2018
29m
S1 Ep886: Dr. Taylor Pollei Talks Business, Beauty, and Entrepreneur Life
Dr. Taylor Pollei of Pollei Facial Plastic Surgery joined us in the studio to talk about his thriving practive and innovative approach.In south Orange County Dr. Pollei enjoys a closer-to-home practice in Laguna Niguel. This practice location provides a concierge-like boutique practice delivering injectable and non-surgical services as well as cosmetic facial plastic surgical services. Dr. Poll...
29m Aug 28, 2018
29m
S1 Ep885: Live Where You Want: Relocation - Buying Biose Idaho - Growing Real Estate Firm Lysi Bishop W/ Scott Bishop & John Van Der Giessen
Trends driving growth in Boise, Idaho. Companies and remote workers moving to Treasure Valley. How Real Estate Firm Lysi Bishop positioned itself for success by making bold move during last downturn. How company grows successfully. How this firm earns a high ROI on DISC profiles to onboard new team members.Topics: Boise, Idaho, Quality of Life, Marketing Strategies, Changing Working Environment...
57m Aug 28, 2018
57m
S1 Ep884: Peyton Jeter, Orange County Market Place
Studied Sport and Entertainment Management. Started out in sponsorship marketing for the City of Denver at Red Rocks Amphitheatre. Moved to Orlando as the Marketing Manager for the CFE Arena, a 10,000 seat venue on the University of Central Florida. Most recently, came on board as the Director of Marketing and Special Events at the Orange County Market Place.
50m Aug 28, 2018
50m
S1 Ep883: Mark Canlis, Canlis Restaurant
Mark grew up in a restaurant family, spending his time living and learning the trade from the inside out. Before officially joining the company in 2003, he earned a bachelor’s degree from Cornell University, served as a Captain in Air Force Special Operations, and worked in many restaurants across the country. He met his wife, Anne Marie, while living in Manhattan and working with famed restaur...
41m Aug 28, 2018
41m
S1 Ep882: Why a Programmatic Media Approach has Value!
 Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Ma...
26m Aug 27, 2018
26m
S1 Ep881: 401Ks - What is the ROi for Employees and Company Sponsors? Tyronne French
57m Aug 24, 2018
57m
S1 Ep880: Parental Alienation
Divorce can cause many problems.  But perhaps the least understood is "parental alienation" as children blame their parents for splitting up the family and refuse to speak to them. Or one parent poisons the children against the other spouse, leading to years of separation, anger and resentment. That's the topic today as Charlie speaks with a well known expert on this subject.
51m Aug 24, 2018
51m
S1 Ep879: Dividend/Cash Flow Investing - with Researcher Brett Owens
As a researcher, Brett evaluates investment opportunities to invest for a steady income stream.  His published "The Contrarian Income Report" and "Hidden Yields" reports identify Closed End Funds, REIT's, and other investments that offer outsized yields.  Cherry picking opportunities among stocks in these and similar areas, Brett offers yields that are not often seen today.  Looking to generate...
29m Aug 23, 2018
29m
S1 Ep878: Greenpeace Raising Brown's Climate Game
Greenpeace's vessel the Artic Sunrise has been pulling into ports along the CA coast as part of a larger campaign bringing attention to the Global Climate Action Summit in San Francisco next month, Sept. 12-14 as well as Governor Jerry Brown’s climate legacy.  Mary Sweeters, Climate and Energy Campaigner with Greenpeace "leads" us around the vessel as well as maps out the plan to hold Gov Brown...
28m Aug 22, 2018
28m
S1 Ep877: Olympic Champion Tayyiba Haneef-Park Joins Us in the Studio
Tayyiba Mumtaz Haneef-Park is a retired American indoor volleyball player. She played at the 2004 Summer Olympics in Athens, Greece, where the team finished in 5th place. Haneef-Park also competed in the 2008 Beijing Olympics, where she won a silver medal with team USA. After her pregnancy in 2010, she returned to Team USA to repeat their silver medal performance at the 2012 London Olympics.Let...
26m Aug 22, 2018
26m
S1 Ep876: Online Institutional Quality Real Estate Investing - ArborCrowd - with Adam Kaufman
As part of the Arbor family of companies, including the 30 year old publicly traded mortgage REIT, Arbor Realty Trust (ABR), ArborCrowd offers real estate investing opportunites to Accrdited Investors online. Adam is Co-Founder and Managing Director of ArborCrowd, and they are able to leverage their connections and experience in the mortgage real estate industry to offer investment opportunitie...
25m Aug 20, 2018
25m
S1 Ep875: Private Credit - Pacific Private Money - with Edward Brown
Listen to Edward, responsible for investor relations, discuss their unique strategy to create profits for investors thru short term bridge loans on real estate.  For Accredited Investors, they receive referrals from banks on cases where the banks cannot lend, they make loans on properties (often owner occupied), secured by the real estate thru a first trust deed, with a typical shorter term dur...
28m Aug 20, 2018
28m
S1 Ep874: Training & Professional Development for your Sales Managers: New Best Practices from Norman Behar
This week Norman Behar, Founder & Managing Director at Sales Readiness Group joins us as we focus on content and best practices.Sales Readiness Group has been around for a long time. They've been recognized as one of the top twenty sales training companies in the country by Selling Power magazine and featured as the Sales Training Company to Watch List by trainingindustry.com. Lots of accolades...
25m Aug 20, 2018
25m
S1 Ep873: Ready, Set, Grow! with Guest Kevin Jones
Host, Laura Patterson interviews Kevin Jones, Founder and Former CEO Anovia for her monthly program: Ready, Set, Grow! LIVE Thursday, 8/23, 10:30am Pacific. Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s cont...
23m Aug 20, 2018
23m
S1 Ep872: Why Closing is the Easy Part of a Sale-Anthony Iannarino & Matt Heinz
Join host, Matt Heinz and his guest, Anthony Iannarino as they review Anthony's book, The Lost Art of Closing. Amazon reviews show 4.9 out of 5 from 96 reveiws.  Kindle  $13.99, Hardcover $16.40 , Audio CD $27.00 Talking Points: Why clsoing isn't the most difficult part of a sale.The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.The Lost Art ...
23m Aug 20, 2018
23m
S1 Ep871: CONFIDENT ROI talks with Angelo Ponzi fr/THE PONZI GROUP
CONFIDENT ROI talks with Angelo Ponzi fr/THE PONZI GROUP
54m Aug 16, 2018
54m
S1 Ep870: Two Old Dogs and a Young Pup - Generational Perspectives on B2B Data
Mark Godley sits down with Karan Singh, COO at SalesSource, and Lars Nilsson, CEO of SalesSource, to discuss why data can make or break B2B GTM strategy. Between the three of these data dogs they know a thing or two about data and most of it has been learned through trial by fire in their early years. Join the podcast to hear what pitfalls to avoid when choosing a data provider and what defines...
25m Aug 15, 2018
25m
S1 Ep869: How to Create Effective Marketing in Difficult Industries
Another not-to-miss episode with guest Guy Weismantel, CMO at Pushpay.  Read the full transcript on our blog starting Mon. 8/20 at 6am PST.  We talk a little bit about different go-to-market approaches when you get outside of the eco-chamber that many of us work within in SaaS companies and technology companies and selling to different markets.  He shares insights applicable in any industry and...
25m Aug 15, 2018
25m
S1 Ep868: Social Media Metrics: Skinny Version
In our efforts to measrue everything, some marketers beleive social media metrtics evasive enought to not even try to measure the results. And yet, our guest, Keith Quesenberry says that metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. And yes he believes that in social media it can get complicated quickly with amount of data and options...
28m Aug 15, 2018
28m
S1 Ep867: Wells of Life bring life to African Villages
As a board member for the charity WELLS OF LIFE, Charlie is off again to Africa to oversee the well spring of support for this organization and their simple work of drilling wells for people without clean water.  Until he returns, here's a look back at what that incredible organization and its founder, Nick Jordan, and what they are doing to make a difference in the daily lives of so many villa...
43m Aug 15, 2018
43m
S1 Ep866: Jim French, Incubator Funding
Jim is a serial CFO and an experienced professional services leader with a unique insight to the operational and financial information design and flow of business.He started his career as an auditor with Deloitte and transitioned into professional services for different companies and industries - specifically software and SaaS.Jim spends his spare time with his young family – sports, hiking and...
48m Aug 14, 2018
48m
S1 Ep865: Intellectual Property – A Tool to Use Before Used on YOUR Company. Licensing Expert: Rand Brenner.
Intellectual Property can make your company money or people can claim royalties for what you paid them to create, unless you have (28:10)Licensing and IP expert Rand Brenner helps you get an ROi on your IP. Every business has intellectual property. Follow these 3 steps to generate an ROi:Understand what you've gotFigure out how to grab it, inventory it & document it.Look if it has value to othe...
54m Aug 14, 2018
54m
S1 Ep864: It's unbelievable what you can get done if you don't care if you get fired! Joe Chernov
Click and Listen to Joe Our guest is Joe Chernov. He's the Chief Marketing Officer at @InsightSquared. He also lends a hand to startups and wildlife causes when he can. Diving right in, he says, "It's unbelievable what you can get done if you don't care if you get fired!" Talking about his experience at Eloqua, "If we were to publish something that is valuable, we could edge our way into deepe...
26m Aug 14, 2018
26m
S1 Ep863: How Got Green Drinks Emerged on the Market
Meet Catherine Rudat at Got Green Drinks: I’ve been working in health and wellness for over 17 years, having started my career in the corporate wellness and training industry. I was also a personal trainer. In my own journey, I’ve been dedicated to not only being healthy, but staying healthy, because I know how much better I feel when I eat well and take care of myself every day.My transition ...
28m Aug 10, 2018
28m
S1 Ep862: Retirement Solutions Debate
Bart Zandbergen and Letitia Berbaum were back in the studio, debating retirement solutions in today's modern world.Listen to the latest episode here or on iTunes, iHeartRadio or Stitcher!The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio...
28m Aug 10, 2018
28m
S1 Ep861: How to Build, Manage and Mobilize Customer Communities: Q&A with Nick Jordan
 We pack a lot into this episode as I talk to Nick Jordan, CMO at Logic Inbound.   Among other things, I ask him what are some of the challenges you've found in trying to build a marketing community? Sometimes we try to produce marketing events, and well-meaning people don't always come out in the way that some other groups, like IT and others, might do. So why do you think that is, and what ar...
22m Aug 10, 2018
22m
S1 Ep860: Book Review of "The FED and Lehman Brothers" - Author Dr. Laurence Ball
Dr. Ball, with a PhD in Economics from MIT and the current Dept. of Economics Chair @ Johns Hopkins University,  wrote his book to address the Lehman Brothers failure, which was the pivotal event in triggering the financial crisis of 2008.  Addressing a continuing controversy of whether Lehman should have been rescued or allowed to fail, he spent four years researching a plethora of public reco...
27m Aug 08, 2018
27m
S1 Ep859: Private Equity & Venture Capital in Portfolio Construction - Cedar Capital - with David Armstrong
Welcome back Dave - Dave was the very first guest that we had on Strategic Investor Radio, back in October, 2014.  His patience with us in those early days was greatly appreciated and we are always glad to be the beneficiaries of his insights into the world of investing.  He has an MBA from U. of Chicago and is the Portfolio Manager for Cedar Capital, specializing in portfolio construction, typ...
26m Aug 08, 2018
26m
S1 Ep858: Does Awareness, Engagement & Loyalty Matter vs. the Math?
Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?Why it Matters:In our focus on big data and data science, have we dehumanized marketing? This episode talks with Susan Emerick, a long sta...
23m Aug 08, 2018
23m
S1 Ep857: A Look Back at Life's Basic Questions
Charlie is in Uganda with Wells of Life again. So stay tuned for some more updates and up-to-date reports. But while he's gone, here's another look (and listen) at one of his best where he examines some of life's basic questions.
1hr 5m Aug 08, 2018
1hr 5m
S1 Ep856: Building a daily activity framework that generates results
 There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. Our guest in this episode is James Bawden. James is a sales professional and frontline salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales...
22m Aug 07, 2018
22m
S1 Ep855: Fixing Kendall Jackson Wines' Brand; Importance of Internal Marketing - Angelo Ponzi.
Fixing Kendall Jackson Wines Brand Problem, Marketing & Branding, Importance of Internal Marketing - Angelo Ponzi. Tools, Books & Concepts: The Revenue Growth Habit Book, Fractional Chief Marketing Officer, CMO, Tracking Studies, Cost Effective Market Research, Survey Monkey, Grandmother Research, B2B Marketing, Leadership Brand Misalignment, Is Email Marketing Dying? How important is your webs...
54m Aug 07, 2018
54m
S1 Ep854: Episode #8 – Dynamex and Dining Etiquette!
Workplace Perspective is a regular podcast series for employers and employees focusing on education, training, and the law to help organizations of all sizes develop and maintain successful employer / employee relationships.   In today's episode I'll be talking about a recent (April 2018) CA Supreme Court decision on an important case known as Dynamex Systems v. LA Superior Court. The Dynam...
28m Aug 07, 2018
28m
S1 Ep853: Modern Ageless Beauties Talk Fearless Living After 50
Modern Ageless Beauty…where real talk, discerning access and unfiltered opinions take center stage for the men and women of today. Created byentrepreneurs Sherry Mattia and Ingrid Newman, the show is driven by cause and purpose, with each segment carefully craed to provide theaudience with empowering advice from distinguished experts on inner and outer beauty. Also showcasing the latest product...
28m Aug 03, 2018
28m
S1 Ep852: Integrated and Data-Driven Marketing at Integrate WV 2018
WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has  hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.INTEGRATE focuses on the latest trends shaping our fast-evolving industry. Speake...
28m Aug 01, 2018
28m
S1 Ep851: # 81 What is Character (and Is It a Lost Virtue?)
Listen as our host Charlie Hedges and his guest Terry Hershey delve into the mystery of character and whether it's a disappearing virtue in today's character driven society and "reality show" reality.
48m Aug 01, 2018
48m
S1 Ep850: How to Avoid a PPT that undermines a Salesperson's Credibility
Give a sales person a PowerPooint to help them sell and they'll screw it up everytime.  They spend hours adding to the deck's slides in increasingly small type.  They key is to give them something useful to begin with and make it easier to customize without putting the viewer to sleep. Listen to the expert Alli McKee walk you through steps to create a winning support system for your salespeople...
25m Jul 31, 2018
25m
S1 Ep849: How sales and marketing alignment moves the revenue dial
Marketing and sales have changed. How we connect, work together, and support corporate goals has changed. Anyone still doing things ‘how it’s always been done’ will soon be eating the competition’s dust. This podcast explores the intersection of marketing and sales and how a strong partnership between these two crucial functions supports organizational goals of internal alignment, external enga...
27m Jul 30, 2018
27m
S1 Ep848: Bringing Start-Up Agility to Enterprise Marketing: Q&A with Chandar Pattabhiram
On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.But first, we talk about what Led Zeppelin has taught him about marketing!  So good.  We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science ...
23m Jul 25, 2018
23m
S1 Ep847: Buyers are Fed-Up, B2B has not Adapted - Dave Gerhardt
Read the full transcription of this episode on the Heinz Marketing blog Highlights:We discuss how the buying experience is broken and why the only way to fix it is to enable more conversationsHere's an example of how this plays out:It's important to make it easy for your customers to buyB2B businesses have not adapted yet.Customers are still often required through a labyrinth of funnels and for...
26m Jul 25, 2018
26m
S1 Ep846: Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!
Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for profits and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.” In his travels he realized that nearly every business and organization he walked into, no matter what size, did not have a written social media po...
25m Jul 24, 2018
25m
S1 Ep845: Magic Tricks With Data. Why YOU Need a Data Strategy. Data Scientist; Brian Dolan’s Top 3 Tips for CEOs. Saving Lives w/ Data Analysis. Arti
Recommendations to CEOsImplement a Business Intelligence (BI) tool (Micro Strategies or Tableau)Define your data strategy.Outside review of data and data strategy (overcome confirmation bias)Additional Topics: Define your Data Strategy (ahead of time). Stepping on toes (when data doesn’t confirm assumptions), Data Science, Unstructured Data. Artificial Intelligence, Data Analysis, data miner in...
51m Jul 24, 2018
51m
S1 Ep844: Data: Past, present and future with Don Wynns
During our interview with Don Wynns, VP of OEM and Partnerships at HG Data, host Mark Godley will cover buying trends and the quality of data throughout the past two decades and what the future holds. Other topics we will touch on are: ABM, GDPR, third party data and the ethics of B2B data build processes. We promise this will not be as dry as it sounds! Join us or listen later, but either way,...
24m Jul 23, 2018
24m
S1 Ep843: Market Neutral Investing - Cognios Captial - with Jonathan Angrist
As President and Chief Investment Officer.  Using their proprietary investment strategy they call ROTAROME. Focused on investing vs. speculating, he much prefers investing over speculating. He is fcused on the business, vs. the stock price, which he considers to be investing, as opposed to speculation, which would be a focus on the stock price.   He uses the ROTAROME method of stock analysis as...
25m Jul 23, 2018
25m
S1 Ep842: Infrastructure Investing - Miller Howard Investments - with Bryan Spratt
Listen to Bryan, Portfolio Manager for the Infrastrucure Fund, focusing on utilities, telecom, energy, transportation/Logistics, which are all part of this fund.  These highly regulated sectors represent about 25% of the U.S. economy, and are becoming more key to the economy and political landscapes.  Expecting these assets to become more valuable in the near and longer term future, Bryan makes...
27m Jul 23, 2018
27m
S1 Ep841: Essential Lessons Learned from an In-Demand PR and Brand Strategist
Meet Paula Steurer:Behind every great brand is an innovator who refuses to settle for anything less than success. Founding Sterling Public Relations, Inc. in 2008 as a Publicity, Branding and Marketing hybrid, Paula Steurer has earned a reputation for excellence. Committed to her clientele and their diverse brands, Paula’s innovative vision, strategic approach, and tenured industry relationship...
24m Jul 23, 2018
24m
S1 Ep840: GDPR WTF and What Now?!
I was thrilled on this episode, "GDPR WTF And What Now?" to talk to Amy Holtzman, VP, Marketing at Splash.In recent months we worked with Splash on a webinar and a great guide on GDPR. There's a lot to know so we're continuing the conversation.  Before getting into GDPR, we talk a bit about company culture and building a marketing team from scratch.  Really good insights! Check out "The Uncompl...
25m Jul 20, 2018
25m
S1 Ep839: Robert "Dusty" Staub, Staub Leadership International
Dusty has worked for over 30 years with executives, families, and communitiesas well as with private and public companies. He has trained and coachedexecutives and teams in creating high performance outcomes. Dusty has beena pioneer in the process of creating systemic accountability by aligningleadership and group behaviors with strategy to produce bottom-line results.He has worked and traveled...
50m Jul 20, 2018
50m