213: 2023 Predictions with ExchangeWire
Join ExchangeWire's Ciarán O'Kane, Rachel Smith, Lindsay Rowntree and John Still in this special end-of-year episode to discover their top predictions for media, marketing and commerce in 2023.
1hr 5m Dec 23, 2022
1hr 5m
212: Alexander Lund, Mamuka ApS
Mamuka ApS's Alex Lund joins The MadTech Podcast to discuss updates to Tesco's Media and Insights Platform, Amazon agreeing to change how they promote products, ad growth being revised downwards, and Mamuka.
49m Dec 16, 2022
49m
211: ExchangeWire on EU Targeting Restrictions, UKSAFC, and the Future of News
The ExchangeWire team discuss the EDPB's Meta data ruling, the UKSAFC and how it could tackle ad fraud, and what the future could look like for news.
40m Dec 09, 2022
40m
210: The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'
In this special episode, Nano Interactive's Heather Lloyd delves into the power of attention as a form of measuring advertising effectiveness, why it's difficult to define, and how advertisers can begin to see success with measuring attention over viewability.
33m Dec 02, 2022
33m
209: The MadTech Podcast Special: 2022 Trending - The TikTok Trends that Drove Mainstream Culture
In this special episode, TikTok's Tamsin Vincent and TikTok Creative Lab EU's Pip Dunjay join Lindsay Rowntree to unpack key trends on the platform — Remixing, BookTok, Clear Your Mind, and Go to Search — and explain how brands have successfully leveraged them.
35m Nov 30, 2022
35m
208: Lindt’s Ryan Schumann on Bob Iger’s return to Disney, TikTok’s hiring streak, and the energy consumption of online ads
Lindt’s Ryan Schumann joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Bob Iger’s return as Disney CEO, TikTok’s hiring streak as redundancies plague the tech sector, and the excessive energy consumption of online ads.
37m Nov 25, 2022
37m
207: Matt Sutton, TrafficGuard
TrafficGuard's Matt Sutton joins The MadTech Podcast this week to talk about layoffs at Meta and other tech firms, fears over TikTok's rumoured connection to the Chinese authorities, and how Elon Musk's leadership has impacted Twitter.
1hr 5m Nov 18, 2022
1hr 5m
206: Tamara Sword, ThoughtLDR
ThoughtLDR's Tamara Sword joins The MadTech Podcast this week to talk about the role of VR in the development of the metaverse, the EU's DMA, and TikTok's rumoured gaming channel.
46m Nov 11, 2022
46m
205: The MadTech Podcast Special: The Biggest Opportunities for Agencies & Marketers in 2023
In this Special episode, Scibids' Harriet Cunningham and mSix&Partners' Stefan Kurkic join Lindsay Rowntree to explore some of the key areas for the industry in 2023.
58m Nov 09, 2022
58m
204: ExchangeWire on Apple’s Ad Move, ANA’s Transparency Challenge, and Amazon’s Clean Room
On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree is joined by Rachel Smith and Ciaran O'Kane to discuss Apple's latest push into advertising, ANA's struggling audit into 'the ad tech tax', and Amazon's placement of its data clean room-equivalent, Amazon Marketing Cloud (AMC), at the centre of its ad business.
51m Nov 04, 2022
51m
203: Andy Stephen, Criteo
Criteo's Andy Stephen joins The MadTech Podcast this week to talk about the issues facing retail media, the potential union of US retail giants Kroger and Albertsons, and 'Walmart Creator', the latest e-commerce venture from the supermarket chain.
50m Oct 28, 2022
50m
202: Izzie Rivers, Realm
Realm's Izzie Rivers joins The MadTech Podcast this week to discuss the outsourcing of content production by agencies, Netflix rolling out their first ad-supported tier, marketing budgets being expected to rise despite the recession, and more.
41m Oct 21, 2022
41m
201: Simon Shaw, Fifty
Fifty's Simon Shaw joins The MadTech Podcast this week to discuss research indicating retailers' lack confidence in managing their digital operations, the UK government's decision to pause data reform legislation, and Neeva's expansion into Europe.
1hr 4m Oct 14, 2022
1hr 4m
200: Paige O'Neill, Sitecore
Sitecore's Paige O'Neill joins The MadTech Podcast this week to discuss the under utilisation of martech stacks, brands' approaches to Gen Z, moving from a text-based web, and more.
38m Oct 07, 2022
38m
199: Kiesse Lamour, Wunderman Thompson Commerce
Wunderman Thompson Commerce's Kiesse Lamour joins The MadTech Podcast this week to discuss the growth of retail media, the DSA and DMA, and the Adland's environmental efforts.
56m Sep 30, 2022
56m
198: Fionn Hyndman, digital consultant
Fionn Hyndman joins The MadTech Podcast this week to discuss the APAC SVOD market, marketing analytics teams, and PandaAds.
48m Sep 23, 2022
48m
197: Hannah Dillon, Lindsay Rowntree, Mat Broughton – ExchangeWire
This week's MadTech Podcast explores Google's latest run-in with regulators, Meta's decision to disband their Responsible Innovation unit, and Roblox exploring advertising.
34m Sep 16, 2022
34m
196: Alexander Williams, M&S
M&S's Alexander Williams joins The MadTech Podcast this week to discuss Netflix's CPM, concerns over new EU political ad rules, and Shopify deterring use of "Buy With Prime".
55m Sep 09, 2022
55m
195: Vincent Flood, VideoWeek
VideoWeek's Vincent Flood joins The MadTech Podcast to discuss advertising on short-form video, streaming's ad spend strength, and Google's new SDK.
51m Sep 02, 2022
51m
194: Hannah Dillon, Rachel Smith, Grace Dillon – ExchangeWire
This week's MadTech Podcast explores retail trends after COVID lockdowns, social commerce in the light of Facebook closing Live Shopping, and AppLovin's offer to buy Unity (and Unity's rejection of it).
40m Aug 26, 2022
40m
193: Radical Simplification
In this episode, Sonal Patel, MD, Asia at Quantcast, joins Ciarán O'Kane to explore how radical simplification can help brands overcome the multitude of hurdles they currently face to delivering great customer experiences and economic outcomes.
31m Aug 19, 2022
31m
192: Azad Ali, Spark Foundry
Spark Foundry's Azad Ali joins the MadTech Podcast to discuss the fall of Q commerce, an Apple DSP, publishers and Topics, and more.
48m Aug 12, 2022
48m
191: Janine Liu, HONOR
HONOR's Janine Liu joins the MadTech Podcast to discuss Google's latest cookie delay, Meta's revenue drop, and TikTok Music.
39m Aug 05, 2022
39m
190: ExchangeWire in-house
This week's MadTech Podcast explores the potential impact of ADPPA, the implications of Amazon's further expansion into the health sector, and the headwinds being faced by S4 Capital.
45m Jul 29, 2022
45m
189: Sandy Ghuman, Silverbullet
Silverbullet's Sandy Ghuman joins the MadTech Podcast to discuss Netflix's partnership with Microsoft, Spotify increasing video podcasting, Google offering to sell off part of their ads business, and more.
35m Jul 22, 2022
35m
188: Emily Hart, AKA UK
AKA UK's Emily Hart joins the MadTech Podcast to discuss longer TV ad breaks, influencer livestream shopping, a $5tn metaverse economy, and more.
49m Jul 15, 2022
49m
187: Jan Montwill, H&M
H&M's Jan Montwill joins the MadTech Podcast to discuss PlayStation Plus, Deliveroo's new ad capacity, calls to cut marketing spend, and more.
45m Jul 08, 2022
45m
186: Lisa Goodchild, Digilearning
Digilearning's Lisa Goodchild joins the MadTech Podcast to discuss eBay's NFT buy, premium subscription tiers, Big Tech scrutiny, and more.
46m Jul 01, 2022
46m
185: Sustaining Creativity in Cookieless Environments
In this episode, Seedtag's Dal Gill and GroupM's Dominic Barnard join ExchangeWire’s Lindsay Rowntree to explore how the deprecation of the third-party cookie is reshaping creativity in ad tech, what creativity means in the context of planning and executing engaging media strategies to target audiences, and the relationship between contextual data and creative.
45m Jun 24, 2022
45m
184: Lavinea Morris, M&C Saatchi Performance
M&C Saatchi Performance's Lavinea Morris joins the MadTech Podcast to discuss a Netflix-Roku tie up, agencies reassuring advertisers, online shopping, and more.
34m Jun 17, 2022
34m
183: Diederick Ubels, Sage + Archer
Sage + Archer's Diederick Ubels joins the MadTech Podcast to discuss Musk versus Twitter, metaverse retail, mobile fingerprinting, and more.
48m Jun 10, 2022
48m
182: Dave Randall, Future plc
Future plc's Dave Randall joins the MadTech Podcast to discuss the CMA's antitrust probe into Google, GDPR at four, and the tumbling share value of social media.
44m Jun 03, 2022
44m
181: ExchangeWire on Amazon's Cash Back Data Play, Breaking Up Google, and Ad Tech Predictions
ExchangeWire's John Still, Lindsay Rowntree, and Ciaran O'Kane discuss Amazon's cash back data play, a potential break up of Google's ad business, and O'Kane's predictions for ad tech in 2022 in this episode of the MadTech Podcast.
42m May 27, 2022
42m
180: The MadTech Podcast Special: The Future of UK Advertising in the Cookieless Era
In this episode, Sharethrough's Frank Maguire and Richard Ottoy and OMD UK's Suzy Ryder join Mat Broughton to explore some of the early findings from the upcoming Insights & Attitudes Report produced by ExchangeWire Research in association with Sharethrough.
40m May 20, 2022
40m
179: Aarti Bharadwaj, Essence
Essence's Aarti Bharadwaj joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the DAA's AMI framework, personalisation, and analytics as a consulting service.
45m May 13, 2022
45m
178: Jen Antoniou, TWIPN
TWIPN's Jen Antoniou joins ExchangeWire's Anne-Marie Sheedy and Lindsay Rowntree to discuss SDA, digital media ad spend, and "free speech" Twitter, and TWIPN's Parents in Programmatic research.
51m May 06, 2022
51m
177: Jai Bulsara, Reckitt
Reckitt's Jai Bulsara joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss CNN+, in-game ads in free-to-play games, and Netflix ads.
46m Apr 29, 2022
46m
176: Laura Collins, Omnicom Media Group
Omnicom's Laura Collins joins ExchangeWire's John Still and Rachel Smith to discuss Zapp's ad platform, Quartz's paywall decision, and publisher data.
43m Apr 22, 2022
43m
175: Philip Gale, InMobi
InMobi's Philip Gale joins ExchangeWire's Grace Dillon and Ciaran O’Kane to discuss privacy in the metaverse, gaming advertising spend, and the impact of NFT games.
55m Apr 15, 2022
55m
174: Harriet Cunningham, Scibids
Scibids’ UK Sales Director Harriet Cunningham joins ExchangeWire's Rachel Smith and Ciaran O’Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google’s Privacy Sandbox, and discuss whether the industry is doing enough to measure attention.
50m Apr 08, 2022
50m
173: Osita Osadebe, Reuters
Reuters’ Programmatic Lead Osita Osadebe joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the potential impact of the EU’s DMA legislation. They also get to the core of Apple’s latest privacy measures, and look at the future of news brands in light of the latest Buzzfeed News cuts.
46m Apr 01, 2022
46m
172: Janis Thomas, Look Fabulous Forever
On this week’s episode of TheMadTech Podcast, Look Fabulous Forever’s e-commerce & marketing director, Janis Thomas, joins ExchangeWire’s Lindsay Rowntree and Rachel Smith to discuss mobile shopping; streaming service subscriptions; and Netflix.
56m Mar 25, 2022
56m
171: Liz Salway
On this week’s episode of TheMadTech Podcast, Publicis’s Global Digital Centre of Competencies Lead, Liz Salway, joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss digitally-native vertical brands; consumer habits; and Walmart.
54m Mar 18, 2022
54m
170: Alexis Faulkner, Mindshare UK
On this week’s episode of TheMadTech Podcast, Mindshare UK’s chief digital officer, Alexis Faulkner, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss Russian disinformation, mobile data location, and US industry talent shortages.
55m Mar 11, 2022
55m
169: Emily Palmer, Emily Ad Woman and The Women In Programmatic Network
On this week’s episode of TheMadTech Podcast, The Women in Programmatic Network’s Emily Palmer, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Russian Ad Bans; Accelerated Mobile Pages; and Google’s Checks.
59m Mar 04, 2022
59m
168: Paddy Kelly, ITV
On this week’s episode of TheMadTech Podcast, ITV’s head of digital, Paddy Kelly, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss TV ads, IAB Europe, and Walgreens Advertising Group.
38m Feb 25, 2022
38m
167: Creative: The Forgotten Marketing Fundamental, with Ad-Lib & Etihad Airways
In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to explore the function of creative in marketing strategy and execution.
57m Feb 18, 2022
57m
166: Simon Eaton, Fifty
On this week’s episode of TheMadTech Podcast, Fifty’s managing director, UK, Simon Eaton, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss Google Topics, Sony, and Meta.
50m Feb 11, 2022
50m
165: Cassie Stevens, Publicis Commerce
On this week’s episode of TheMadTech Podcast, Publicis Commerce’s global head of commerce, Cassie Stevens, joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss online marketplace spend, Apple’s payment plans, and the metaverse.
47m Feb 04, 2022
47m
164: Femi Taiwo, Assembly
On this week’s episode of TheMadTech Podcast, Assembly’s head of consultancy, Europe, Femi Taiwo, joins ExchangeWire’s Grace Dillon and Rachel Smith to discuss an under-the-radar Google and Facebook deal, Google Analytics, and Microsoft’s hefty acquisition.
55m Jan 28, 2022
55m