The MadTech Podcast Special: Attention in Advertising
Jan 25, 09:00 AM
In this episode of The MadTech Podcast Special, Sharethrough's Richard Ottoy joins UM London's Adam Morton and ExchangeWire's Mat Broughton to discuss the growth and role of attention within digital advertising.
In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising.
Following research conducted last year, Ottoy and Morton outline how media buyers are using attention KPIs within their media strategies, and how the use of attention will develop through 2024, considering the flight towards sustainability and the deprecation on the third-party cookie.
Following research conducted last year, Ottoy and Morton outline how media buyers are using attention KPIs within their media strategies, and how the use of attention will develop through 2024, considering the flight towards sustainability and the deprecation on the third-party cookie.