Let it breathe
Allow sufficient whitespace around the logo. Display on a background area with sufficient contrast.
Aim to only ever display logo once per page or view. Do not use the logo for bullets or other elements on a page.
Do not distort the logo or scale on any axis
Avoid using elements of the logo in isolation (The waveform on its own, the B on its own etc) or combining the logo with content
Do not re-colour the logo. There are sufficient variations available.
All versions of the logo are available as PNG, EPS and SVG.
Voice and Tone
Think about our audience
Who are you writing for? What do they want? Can it be simpler?
Show don't tell
Don't explain. Show relevant examples. Illustrate.
Keep sentences short. Remove any words that don't add value. Stick to the point.
Copy is UI
Be consistent. Make our audience feel confident. Lead the way.
Don't talk at your audience or use buzzwords.
Break up chunks of text with scannable, meaningful bullets. Use bullets to make clear points or list areas of value.
Break things things up. Make it scannable. Don't overload.
Use common language. Don't alienate our audience with technical terms. The use of jargon doesn't make us sound smart.
Can it be simpler still?
Re-read what you've written. Can it be simplified further? Does every word add value?