Paul Martin's Business Update - September 25th

It’s the dream of every business owner, wannabe business owner or executive – to find that magic product that will revolutionize their category or even the world. Think Steve Jobs coming up with the iPod or iPhone.

It is so tantalizing, many businesses set up systems to encourage creativity which allows employees to experiment without fear of reprisal. But, says a new report carried in the on-line thought leader Strategy + Business, such a strategy is too loose.

They say companies need to add a little Darwin to the plan – a process for selection that culls out ideas with little or no staying power. Instead of telling people to ‘think outside the box’ the company has to define the box so people know when they’re thinking outside it.

The publication offers a five-point plan for assessing new ideas, how to invest in them as they mature and, most of all, to allow the weak ones to drop away. Or, as they put it, to allow 999 flowers to die in pursuit of the one-in-a-thousand winners.

#radio #audioboo #business #paulmartin #saskatchewan #canada #martincharltoncommunications #regina #iPad #iPhone #SteveJobs #strategy