Marketing Personas Homework

This is a little homework very interesting that our Social & Media teacher Kim Shepherd asked us to do. So there is my recording. I hope this is what Kim expect !

Hi ! My name is Victor Herault and I like when people call me Bemyheros because it's a brand that I want to set up because I want to be my own boss.

So, we had a class which was last wednesday which name is Social & Media. So every weeks we have to do homeworks -very interesting homeworks- the one that we had to do was a homework about marketing personas.

So maybe you don't know what this is... Personas are archetypal characters created to represent different users types within demographic, attitude or behavior set that might use the sight brand or product in a similar way. Personas are often combine on market segmentation to represent specifics customers. So, we had to make 3 different personas and every groups had an area. The area of my group was the business photography.

So the first Marketing Persona that I made was "The Model". Hi sname is Joe La Douille. His age is 23 and he's a model. He is single and he lives at 3080 Iowa Ave, Riverside 92307. So he works for Star Command, he's a bit lunatic, social and snob. He's attributes : He comes from the upper class and he always well dressed. His problem is that he needs good photos of him to improove his book. His situational trigger ? Joe Judge a lot by the appearance. The photographer will have to look fancy. His goal in life is to be a famous model. So Joe has a high image of himself and he's convinced that he will be a famous model. To meet him, the business photographer will have to be well dressed and show that he has a gift to make things with style. Finally, the photographer will have to be very patient with all Joe's caprices.

The second one was the restaurant owner. So that's a girl, her name is Kim Kat Stevens, she's 28 and she's manager in a Cuban restaurant. She's married and she's living at the 6785 Riverside Avenue at Chicago 87507. She works for La Macarena she's very joyful, optimistic, creative and her problem is that her restaurant is located in a little infamous street of Chicago. So her situational trigger are : she's attracted by family things that can help er friends or her family -particularly her son Steven. Her goal is to attract new faithful customers and promote the infamous Cuban meals not selected by her customers. So Kim as you probably understood is a very good person who always think about the others before her. The photographer's mission will be very easy thanks to her caracter which is very optimistic. Although the photos will have to be in a very good quality to tempt the customer with the new meals but also to tempt him to enter in the little Riverside Avenue to find the restaurant.

That was Victor Herault, I hope you enjoyed that. See you soon !

#Marketing #Personas #Homework #Socialmedia