Century (North East) launch 1994

The start of the bright yellow Century Radio, from the North East, in the days when it did not envisage ever becoming a brand.

The station launched in 1994, backed by Border Television, in the hands of the irrepressible John Myers who carved it out in his own image - big, loud and with a powerful personality. Heavy on speech, with a demanding Radio Authority Format, discharged through blocks of phone ins surrounded by AC and pop music, it attracted huge listening hours and became a force to be reckoned with.