#071 - WHY YOU NEED TO NICHE: How being a jack of all trades guarantees you won't be a master of money

Maybe you've heard people boast how they're a "jack of all trades and a master of none?"

But is this really something to boast about? Or is it a sign that they haven't done the deep work.

If you look at superstars they have something in common. They're all masters. Take a peek:

• Steve Jobs = Innovative pioneer
• Dave Ramsey = Financial freedom
• Harriet Tubman= Influential abolitionist
• Marcus Buckingham= Strength-based leadership
• Bono = Humanitarian activist
• Martin Luther King Jr. = Freedom fighter
• John Eldredge = Unleashed heart

You be the judge. Imagine you're on vacation in a small town and your tooth starts killing you. Let's say there are two dentists in that town who can fix your tooth.

FIRST DENTIST (Jack) = The first dentist named Jack markets himself as a taxidermist, candlemaker, gardener, grocer, ski instructor, and dentist.

SECOND DENTIST (Nancy) = The second dentist named Nancy markets herself as a dentist only.

With limited time which one would you visit?

I think most would agree. Dr. Narrow Niche Nancy would attract much more business.

In this episode we explore why you need to niche if you're serious about making money.