S1 Ep745: #71 Matthew Sitton-Atheism: What You Didn’t Know
Show Notes  Let me begin our show today with a question? Consider this rather long list of names: Woody Allen, Isaac Asimov, Kevin Bacon, George Carlin, Jodi Foster, Joyce Carol Oates, Brad Pitt, Ayn Rand, Oliver Sacks, Kurt Vonnegut, James Baldwin, Charles Bukowski, Ursula K LeGuinn, Pablo Neruda, Virginia Wolfe, Stephen Hawking, Sir Richard Branson, and Bertrand Russell. What do all these fam...
45m May 01, 2018
45m
S1 Ep744: Warning About the EU’s GDPR Taking Effect May 25, 2018 and the new E-Privacy Acts
In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK to discuss the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU.   The host is Debra da Costa.In April 2016, the European Parliament adopted a (law) standard for data protection of people ...
39m May 01, 2018
39m
S1 Ep743: How Can the Disneyland Canoe Ride Help You Improve YOUR company?
Confident ROi - Find The Right Tool to Advance Your Company - First Episode - Alex VorobieffWhat can improv and the Disneyland Canoe ride teach you about advancing YOUR company?- Hear Business Leader Stories About What Tools are Working and Not Working.For the transcript of this show click here. Topics Covered in this episodeKey WordsImprovFinancial Clean-upBusiness AlignmentConfident ROi Magaz...
24m May 01, 2018
24m
S1 Ep742: Josh Graves from Fitness on Fire Joins Bart Zandbergen in the Studio
"Fitness on Fire opened it's doors on March 14, 2015. We have dedicated our work to building a community that cares about your health & fitness. We believe that being connected in a community is a neccessary key for you to reach your goals in life and in fitness. Having private, semi-private, or group training classes, pushes you beyond what you thought you could've accomplished on your own. We...
25m Apr 30, 2018
25m
S1 Ep741: Bart Zandbergen and Letitia Berbaum Answer Questions in the Studio
 The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.Interested in being a guest on The Zandbergen Report? Email podcast@bartzandbergen.com.Learn more about Bart by visiting www.BartZandbergen.com
25m Apr 30, 2018
25m
S1 Ep740: Mark Van Mourick, Founding Partner of Optivest Wealth Management, Joins Letitia Berbaum in the Studio
Meet Mark Van Mourick, Founding Partner Optivest Wealth ManagementMark is the Founding Partner of Optivest Wealth Management and has managed the investment portfolios of several of the nation’s wealthiest families. Mark established Optivest in 1987 and has grown the firm’s managed portfolios to about 40 highly successful families through building strategic, diversified portfolios for his client...
24m Apr 30, 2018
24m
S1 Ep739: Data at the Crossroads of Congress and Ethics
There’s a classic divide between Washington, D.C., and Silicon Valley. Tech companies speak a different language and are moving at light-speed. Rachel Post, a former business journalist in Silicon Valley and former VP of Branded Content at Guardian Labs US, explores the boundaries and intersections of data and ethics.Many media outlets have their own proprietary analytics software to track exac...
26m Apr 25, 2018
26m
S1 Ep738: Three Biggest Mistakes Sales Managers Make and How to fix Them – McClelland
Listen on iTunes while you bicycle!When revenue slumps everyone looks to the salespeople as not having performed, and yet the reasons are often deeper and have more to do with how the salespeople are managed.  In this episode we interview Bernadette McClelland, CEO of Three Red Folders.  Of the hundreds of clients she has had for her sales performance and sales leadership consultancy, we asked ...
28m Apr 25, 2018
28m
S1 Ep737: Don't Miss This Weekend's FAMILY PET EXPO
Don't miss the worlds largest PET AND PET PRODUCTS EXPO this weekend (Friday, April April 27 thru Sunday, April 29th) at the OC Fair and Event Center.  Listen to this week's OC SPOTLIGHT as we share all that you'll see including bldgs full of cats and dogs, birds and reptiles (this being the largest reptile exhibit around). Watch the police dog demos, catch the SplashDog demos (as they judge wh...
12m Apr 25, 2018
12m
S1 Ep736: Time Waits for No Marketer: A GDRP Compliance List
From David Fowler Digital Compliance Head at Act-On It’s about 5 weeks and counting for every marketing department world-wide to comply with the EU’s GDRP legislation. It isn’t too late, but time waits for no marketer. In this program David Fowler, of Act-On’s digital compliance department gives us a list of his top compliance recommendations. About David FowlerDavid Fowler serves as Act-On So...
23m Apr 24, 2018
23m
S1 Ep735: #70 Terry Hershey: The 2nd Half of Life
Show Notes   I’d planned today to do a “solo-sode, but as I began making notes for the show I thought of my dear friend, Terry Hershey and how much value he could add to the show. So 75 minutes before the show I invited him as a guest. And he agreed. Many thanks. And this really is a good show! My topic today is one I’ve lifted from a book by Richard Rohr’s titled Falling Upward: A Spirituality...
56m Apr 24, 2018
56m
S1 Ep734: Joel Lindenberg, AchieveNext
Mr. Lindenberg is a dynamic executive with extensive corporate development experience. As a career investment banker he has facilitated over $500M in  M&A and capital markets transactions.  In addition to core expertise in middle market transaction advisory, Mr. Lindenberg has been instrumental in founding, funding and exiting several early stage companies as an angel investor, operating office...
37m Apr 24, 2018
37m
S1 Ep733: Sales Enablement Live: New Insights & Research from Miller Heiman CEO Byron Matthews
Our guest, Byron Matthews is the President & CEO of Milller Heiman Group.  Check out Byron's new book, Sales Enablement:  A Master Framework to Engage, Equip and Empower a World-Class Sales ForceHighlights from this Episode:  Companies investing in sales enablement is up 26% from last year, with 59% of organizations that now have a sales enablement function. Yet, only 34% of organizations are a...
21m Apr 24, 2018
21m
S1 Ep732: Confident ROI launches weekly podcast w/Alex Vorobieff 04-24-18
Confident ROI launches weekly podcast w/Alex Vorobieff here on OC Talk Radio.
24m Apr 24, 2018
24m
S1 Ep731: Check out DISNEY ON ICE
Got a chance to chat with one of the cast members for the latest DISNEY ON ICE production skating thru SoCal this week.  This version focusing on the film FROZEN won't make it to OC this tour. But for those willing to make the drive to Citizen's Business Bank Arena in Ontario next weekend (April 26-29), I can tell you (as one Disney fan to another) the trek is well worth it!  For more info, vis...
16m Apr 24, 2018
16m
S1 Ep730: Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing
Listen in for another great episode, this time with Raviv Turner, CEO at CaliberMind.  In addition to being the Co-Founder & CEO of CaliberMind, Raviv is also an angel investor and mentor at Techstars and a regular speaker at marketing & AI events.We're talking about how he sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform.  For a full transcript, go to the He...
20m Apr 23, 2018
20m
S1 Ep729: Letitia Berbaum Talks Real Estate, Real Life and Adventure with Jim Sullivan of Pro Captains
Wealth Advisor Letitia Berbaum was joined in the studio by entrepreneur Jim Sullivan recently to discuss a variety of business endeavors and lessons learned. When Jim was asked what his greatest strength is, he answered "my wife" without missing a beat. When we asked Jim what his greatest weakness is he stated rather enthusiastically "chocolate".The Zandbergen Report, where wealth strategies an...
26m Apr 23, 2018
26m
S1 Ep728: Who Owns the Pipeline. The Creators or the Closers
Listen while you drive to Disneyland on iTunes The pipeline or sales funnel is evolving as marketing becomes more aggressive and sophisticated in the creation of not only sales leads, but qualified leads.  It only takes a view of sales funnel models to see that marketing has evolved from top of the funnel suppliers to active participants in many stages of the customer journey.  The question is...
33m Apr 18, 2018
33m
S1 Ep727: Author David Cook: How to Be A GREAT Salesperson…by Monday Morning!
Listen while you should be doing your sales forcast!  Sounds too good to be true, and yet it appears it isn’t as I have already tried some of David’s techniques and been rewarded.  In his book, How To Be A GREAT Salesperson…by Monday Morning!David Cook reveals key sales techniques—including where to insert urgency, when to use a third-party close, and how to shorten the sales cycle.  In this i...
25m Apr 18, 2018
25m
S1 Ep726: #69 Dena Crowder: Survival Archetypes
Show Notes  Think about it Paul, what part of you comes out when your back is against the wall? Is it ugly or is it protective in a positive way? Do you lash out in anger, cry or whine, blame, or respond with some sort of passive (or aggressive) attack? Or, do you take the time to consider the best way to handle any given particular situation? These are tough questions. Hard to answer and even ...
54m Apr 18, 2018
54m
S1 Ep725: Sales Enablement’s Evolution from a Front Row Seat with Jim Ninivaggi
Join us for this episode:  Sales Enablement’s Evolution from a Front Row Seat with Jim Ninivaggi,Chief Readiness Officer at Brainshark, Inc. Hear Jim as he talks about:His front row seat to the evolution of sales enablement.  How does it differ from what he saw 6 years ago?The “bifurcation” that is happening and how it is primarily around two key areas of sales enablement: sales readiness and s...
26m Apr 11, 2018
26m
S1 Ep724: Living Comfortably with Data
Our host, Lee Silverman welcomes Mark Tietbohl. He is a growth strategies advisor and change catalyst at Growth Strategy Advisors. Topics today are about getting comfortable with data.There is a great deal of data eveywhere today. So much so, that most organizations wanting to start the data driven decision process can easily become overwhelmed. There are numerous studies that show that compani...
23m Apr 11, 2018
23m
S1 Ep723: #68 Mac Prichard: The Art of the Informational Interview
Show Notes  I find it shocking the number of people that tell me quite literally they “hate their jobs.” And if they don’t hate their job they are simply dissatisfied by so many things they do more than 40 hours each week. That’s a lot of time of dissatisfaction. Our special guest today is here to help us with that issue. With me today is Mac Prichard, who’s the founder and publisher of Mac’s L...
48m Apr 10, 2018
48m
S1 Ep722: The Five Most Important Things Cyndi Greenglass has Learned in Business and Life
Listen while you shop for groceries on iTunes This interview is part of an on-going series to hear from successful people about what they have learned in business and life. Cyndi Greenglass, a business founder and marketing expert shares with us the 5 Most Important Things She has Learned:There is a fallacy in the term “Work-Life Balance”There is a graveyard of high performancesWhy we have to ...
25m Apr 10, 2018
25m
S1 Ep721: Pipeline Ownership is a Growing Question - Dan McDade
Why It Matters:Dan McDade says, "Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!"Of course, the salespeople own the pipeline, right?  Maybe yes and maybe no.   With the advent of more sophisticated CRM systems, certainly marketing automation programs and now AI, marketing is getting involved in almost every step of the pipeline.  And with involvem...
18m Apr 10, 2018
18m
S1 Ep720: Commercial Real Estate Securities Investing - Salient Partners - with Joel Beam
As the Managing Director and Senior Portfolio Manager over Real Estate securities strategies @ Salient Partners, Joel is responsible for their investments into listed stocks whose underlying business is commercial real estate investment and management.  Focused on the rent collecting commercial property development and management market, thru REIT's and stocks, Joel discusses the benefits of in...
22m Apr 06, 2018
22m
S1 Ep719: Trading Volatility - Kaizen Advisors- with Matt Thompson, CFA
Listen to Matt, Director of Research @ Kaizen, discuss his 6 year old strategy, The Alpha Seeker, trading Volatility.  He discusses the recent meltdown of VIX inverse strategies that created some major market disruptions.  The Alpha Seeker uses a "Volatility Dashboard" to direct on investing in VIX ETF's and their inverse.  They manage equity exposure thru Volatility trading.  Fascinating stuff...
21m Apr 06, 2018
21m
S1 Ep718: OC's LARGEST MIXER
For those of you that couldn't make it to the OC Fairgrounds recently for OC's LARGEST MIXER, you missed one heck of a party.  Thousands of people packed into a bldg at the Fairgrounds sampling local cuisine and connecting with the most amazing cross section of OC business owners imaginable including OC TALK RADIO (that was priviliged to be a media sponsor and streaming live from the event from...
12m Apr 05, 2018
12m
S1 Ep717: Is Pipeline Ownership in Question? Hear from Jen Spencer
Some say it is starting to get confusing as marketing assumes an ever increasing responsibility for parts of the sales pipeline; sales it seems is relinquishing areas it wants help with or doesn’t want to deal with. In this episode with Jen Spencer, Vice President of Smartbug Media, we try to understand the changing nature of these two departments ehich serve the prospect that holds the purse s...
26m Apr 03, 2018
26m
S1 Ep716: Terry Hershey: #67 Spring Cleaning: Getting Rid of Things that Don’t Work
Show Notes   My guest today is our good friend, Terry Hershey. If you’re a frequent listener of the show then you’re familiar with Terry, who is a regular guest. Terry is a prolific writer, conference keynote speaker, renowned landscape architect, and spiritual advisor. Today, Terry and I plan to chat about Spring Cleaning: Getting Rid of Things that Don’t Work. You know we’ve all talked about...
49m Apr 03, 2018
49m
S1 Ep715: Does Marketing or Sales Own the Sales Pipeline?
With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?To answer this question, we have gone to Christopher Ryan, Founder and CEO of Fusion Marketing Partners.  The answer to this question wi...
19m Apr 03, 2018
19m
S1 Ep714: Investing 101 with Optivest Wealth Advisors Bart Zandbergen and Letitia Berbaum
Like a lion…Investors roared into 2018.During the first week of the first quarter of the New Year, the Dow Jones Industrial Average rose above 25,000 for the first time ever. Less than two weeks later, it closed above 26,000. The Standard & Poor’s (S&P) 500 Index and NASDAQ Composite also reached new all-time highs.Strong performance was supported by strong fundamentals. In December 2017, Moham...
30m Apr 03, 2018
30m
S1 Ep713: How Microsoft is Shaping The Future of Sales
Listen in to hear us: Touch on Microsoft and LinkedIn Acquisition One Year Later.  Provide context for how Microsoft and LinkedIn are partnering to drive relationship selling impact. Talk about how CRM Systems no longer need to be a system of oppression. Discuss how Machine Learning and predictive analytics change the day to day life of the seller.Discuss what an innovative solution like Micros...
24m Apr 02, 2018
24m
S1 Ep712: High Yield/Income Investing - Granite Shares - with Will Rhind
As the founder and CEO, Will tells about their HIPS strategy, investing in an index of High Income investments.  In the current low yield environment investors strive for almost any level of yield that is above ground.  The HIPS strategy includes REIT's, Master Limited Partnerships, Business Development Companies, and Closed End Funds, and provides a diversified set of about 300 of these compan...
29m Mar 30, 2018
29m
S1 Ep711: Cryptocurrency Hedge Fund - Digital Asset Strategies - with Alex Gostomelsky
Alex is a Founder and the COO, and explains the opportunities in the digital asset world.  He discusses the quant and data driven aspects of DAS, using  data models, AI, machine learning, quant driven apporaches to Cryptocurrencies investing.  He discusses the major misperceptions of investing in this area, including a leveling of expectations, and the added trading sophistication in space.  Sa...
25m Mar 30, 2018
25m
S1 Ep710: Mind the Gap – Here comes Generation Z. Are you prepared?
Brands, business leaders, and marketers ignore this new cohort at their own peril. Generation Z, aged 8 to 23, is now America’s fastest-growing demographic, representing 25%+ of Americans.  That makes them bigger than the Baby Boomers, and even bigger than the Millennial generation.  Despite the fact that Gen Z is made up of such young consumers, it is already an important cohort that is making...
23m Mar 28, 2018
23m
S1 Ep709: #66 Rand Sperry: Life Changing Experiences
Show Notes  Today, I am honored to have another special guest, Rand Sperry who is CEO of Sperry Equities and Sperry Commercial. Now here is a guy familiar with 5 star hotels and roads that actually have asphalt on them. Somehow, Nick Jordan the Executive Director of Wells of Life, convinced Rand and his awesome daughter Keleigh to join us on this rugged trip, where the accommodations are abut 1...
38m Mar 27, 2018
38m
S1 Ep708: Sales Presentations That Don’t Suck (& How Marketing Can Help)
Alli McKee, Founder and CEO at Stick has a Bachelors from the University of Virginia in studio art. She has an MBA from Stanford. Her original oil paintings have been featured in a variety of publications and exhibits. She's spent almost two years in Africa creating new design thinking curriculum, and then a couple years ago she decided, "Well, what the hell, I'll just go back to the valley and...
25m Mar 27, 2018
25m
S1 Ep707: Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio
Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live RadioTraditionally, the pipeline has been called the sales pipeline and it has been owned by the salespeople. But is this a true statement today?   With the advent of new marketing automation capabilities, and artificial intelligence applications, marketing is relentlessly inserting itself deeper into the pipeline at almost ev...
24m Mar 27, 2018
24m
S1 Ep706: 5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio
This five minute tip from author Bob Bentz answers the most popular question about website design: The first thing you do in web site design is not design for the desk top.  Author Bob Bentz and host Matthew Cummings discuss why mobile is not a nice to have but a necessity.Relevance Raises Response Why it's Important:57% of website traffic today is coming from mobile devices!Listen to the comp...
5m Mar 25, 2018
5m
S1 Ep705: The Zandbergen Report Featuring Josh Lavis of Daou Vineyards
Lover Not A Fighter. Family and friends come first. Traveler & lover of fine wine, food and history. Veteran of the wine industry. 14 Years Experience in Sales, Importation, Distribution, and Retail in Fine Wine. East Coaster who found paradise in Southern California.Visit www.daouvineyards.com The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zan...
29m Mar 23, 2018
29m
S1 Ep704: The Zandbergen Report Featuring Nicole Anderson, Founding Attorney of Anderson Law Group
Nicole Anderson, J.D, LL.M, founding attorney of Anderson Law Group, Inc., practices exclusively in the area of estate planning and business law. She specializes in advanced estate and business planning, asset protection, business transactions, probate, trust administration, charitable and income tax planning. She received her Bachelor of Arts in International Political Economy from The Colorad...
30m Mar 23, 2018
30m
S1 Ep703: The Zandbergen Report Featuring Lonnie Seide, Attorney with Minyard Morris, LLP
Our guest Lonnie Seide, attorney at Minyard Morris, LLP shared great advice with us in the studio. Straight talk from an industry expert made for a great show. Listen to our podcast and share your thoughts, comments and questions with us!The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm PT on OC Talk Ra...
26m Mar 23, 2018
26m
S1 Ep702: Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks
Jonah-kai, Senior Director of Marketing at TUNE, is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams. His experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Follow Jonah-kai on TwitterJoin us as Jonah-kai, answers some GREAT questions: Here ar...
28m Mar 20, 2018
28m
S1 Ep701: An Agency willing to Stand Behind the Moniker: Performance Marketing
A Definition of Performance MarketingFor the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marketing which we suspect is entrails a broader definit...
25m Mar 19, 2018
25m
S1 Ep700: 4th Annual Liquid Alternative Strategies Summit - Index IQ - Sal Bruno
As the Chief Investment Officer of Index IQ, Sal will be speaking at the conference on the subject of equity hedging thru Hedge Fund Strategies.  Index IQ uses ETF's in an effort to replicate the returns of productive Hedge Fund strategies.  Addressing the major objections to the more aggressive reputation of Hedge Funds, Sal discusses how to reduce risk to a portfolio thru these types of strat...
6m Mar 16, 2018
6m
S1 Ep699: 4th Annual Liquid Alternative Strategies Summit - Granite Shares - Will Rhind
Founder and CEO Will Rhind will be a speaker at the conference, to be held in NYC on May 1.  He will be speaking about the importance of adding commodities to a well diversified portfolio, either as a hedge against inflation or for pure diversification.  He discusses with us who invests in Granite Shares and why.
6m Mar 16, 2018
6m
S1 Ep698: 4th Annual Liquid Alternative Strategies Summit - Infinity Q - James Velessaris
As CIO of Infinity Q, James will be speaking at the Conference on May 1 to be held in NYC, and will be addressing Volatility in the Equity Markets.  Discussing investing thru Volatility, a specialty of Infinity Q, he tells us who invests thru Volatility, and why.
4m Mar 16, 2018
4m
S1 Ep697: 4th Annual Liquid Alternative Strategies Summit - Lake Partners - with Rick Lake
No stranger to Alternative Investments, as a 29 year Alternative Investment specialist firm, author of books on Alternative Investmens, founders of a two decade old Alternative Investment Portfolio,  Rick will again be the Co-Chair of this conference, scheduled for May 1 in NYC, Rick will be speaking at the conference several times, including on the subject of "Liquid Alts 2.0".  Here, he brief...
6m Mar 16, 2018
6m
S1 Ep696: 4th Annual Liquid Alternative Strategies Summit - Joint Venture Events Group - with Don Friedman
Don is the founder and CEO of JV Events Group, and the producer of the conference.  Having produced conferences for sixteen years, including Inside ETF's, he discusses the unique model that their conference model follows.  With several conferences planned for 2018, this conference is well timed for buyers/allocators/advisors, with an all star set of presenters.
5m Mar 16, 2018
5m