From Manual to Automatic Screen Printing Press With Success Print Shop
Success Print Shop: one man. One automatic press. One shipping container in rural Texas. 26 years old. Look no further for your dose of inspiration to keep pushing forward. Jonathan Ornelas takes "massive action" to the next level. Read the full recap here: https://www.printavo.com/blog/manual-to-automatic-screen-printing-with-success
41m Mar 16, 2019
41m
Rowboat Creative Interview- Extraordinary Custom Printing
“A magic shop. Screen printing, embroidery, dye sublimation, direct to garment, fulfillment, alterations. You name it, we do it.” We interviewed Lucas and Joe from Rowboat Creative, one of Chicago's (and the world's) most imaginative print shops, at ISS Long Beach 2019. Are they an agency? A creative firm? A brand activation boutique? Yes – and more. Try Printavo: https://www.printavo.com The...
20m Mar 07, 2019
20m
Oklahoma Shirt Company’s Justin Lawrence: Conquering Oklahoma
From 18 to 39 employees. A relocation. Two new automatic presses. Employee heartbreak. And through it all: becoming Oklahoma City's favorite screen printer. Check out this candid interview with Oklahoma Shirt Company owner Justin Lawrence filmed at ISS Long Beach 2019. Bruce from Printavo, simple shop management software, asks Justin about how his values and vision have changed. Try Printavo:...
10m Feb 26, 2019
10m
Shop Talk: Customer Care for Print Shops
Listen in as Steven Farag and Bruce Ackerman discuss why barbershops – and Amazon – provide a great model for screen printing shops to copy. The secret is in the way they manage Customer Care, communicate, and provide a customized experience. Try Printavo: www.printavo.com This in-depth discussion has too much great info to summarize here. Check out Printavo Merch: www.printavo.com/merch Fo...
22m Feb 25, 2019
22m
2: Shop Talk: How To Do $1M In Online Store Sales
Bruce Ackerman from Printavo sits down with Steven Farag from Campus Ink to talk about how he got to $1M in online store sales for screen printing and custom merchandise. Steve's shop was the first on Printavo Merch [Beta] – our solution for simple online stores – and his insight is valuable. Bruce and Steve discuss: - Building a customer profile for great Merch customers - Developing store-spe...
25m Feb 25, 2019
25m
1: Shop Talk #1: Hiring Your First Sales Rep
When do you hire a sales rep for your screen printing and custom merchandise shop? How do you pay them? What should they actually do? These questions come up again and again. Luckily, Steven Farag from Campus Ink shared his first-hand experience with hiring a dedicated outside sales representative. Steven discusses recruiting, training, incentives, salary, commissions, lead generation, and meas...
28m Feb 20, 2019
28m
Screen Printing Business Tips for Crushing 2019
It's time to CRUSH your goals in 2019! It's a great time to have a bit of a mental refresh from last year and separate it from the goals and accomplishments you want to achieve this year. You can get yourself pumped up, get your team pumped up. What I've got for you are 10 different tips. These are 10 really great tips to take your shop to the next level and get ready for the new year. Here we ...
7m Feb 20, 2019
7m
7 Ways To Get Another Sale Right Now
7 Ways To Get Another Sale Right Now by Printavo
5m Jan 28, 2019
5m
9 Ways to Compete Other Than Being the Cheapest
9 Ways to Compete Other Than Being the Cheapest by Printavo
6m Jan 25, 2019
6m
Automate Marketing for Your Screen Printing Shop
Marketing your screen printing business is difficult. Retargeting is an automated advertising strategy that improves your brand's visibility and credibility. Retargeting puts you in the background of prominent websites your customers visit – without you lifting a finger. The two primary retargeting services are: 1. AdRoll 2. Perfect Audience It works by adding a tracking pixel to your websit...
4m Jan 24, 2019
4m
8 Ideas for 2019 Resolutions in Your Shop
2018 has been wrapped up and we hope it was a solid growth year for everyone. As the new year begins, it's great to list out your goals for 2019. We create a list of 8 potential ideas you can use to craft your own list. 1. Raise Prices. As business owners, we undervalue what we offer. It's natural to think that someone won't pay our asking price so we undercut. As printers, we do this to ge...
5m Jan 04, 2019
5m
A Tip From Jeff Bezos To Screen Printers
We too often become wrapped up in "what's next". What will the next greatest technology be or equipment I need at the shop? Which competitor do I need to worry about? It can be exhausting to go through this repetitive cycle especially if you're using it as a guide for your team. Jeff Bezos, Founder & CEO of Amazon made the quote in 2015: --- I very frequently get the question: "What's going...
3m Dec 21, 2018
3m
Get More Sales: Talk to Customers With Confidence
When Talking to Customers, Be Confident and Show Your Expertise Everyone wants their customers to be happy. And that requires using the right words, especially since more and more customer interactions take place through writing (email, live chat, even Twitter). Start the conversation by establishing a personal rapport. Show the customer that you’re listening to their problem or complaint,...
4m Dec 14, 2018
4m
Lessons Learned: Oklahoma Shirt Company & Justin Lawrence's Story - PrintHustlers Conf 2018
Justin Lawrence, Oklahoma Shirt Company has an incredible story. After leaving med-school to dive into screen-printing he’s grown to a 30 person shop passing $6m in revenue. Try Printavo: https://www.printavo.com
30m Nov 28, 2018
30m
[Podcast] Marketing a Screen Printing Business in a Small Town with Ryan Schraffenberger
I had a great podcast with Ryan Schraffenberger of Promotions Guy. Ryan has a print shop in Florida and in Michigan where he dives into how he balances this. Take a listen as we covered the following topics:- Saying "no" more leading to growth- How he found customers in a small town vs a large one- Lessons learned when hiring sales reps- The changing role of an owner- How to manage live printi...
27m Nov 22, 2018
27m
2 Tips When Creating True Work-Life Balance
As a business owner, separating your work from personal life is borderline impossible. This is your baby, it's what you created from scratch into a living breathing, separate entity. Your business takes a lot of time, care and attention. When you're at home the shop may be at a different location, but mentally you're still thinking about growth, mistakes, improvements, and people. These deman...
5m Nov 13, 2018
5m
3 Branding Tips For Your Print Shop
Have you ever bought an item that was more expensive because of the name behind it? Shoes, a purse, equipment? The reason you feel strongly about your purchase is because of the brand. It creates an emotional connection to your consumers which makes their purchase decision easier. It is essential to create a brand your customers love and praise. Since this process doesn't happen overnight, he...
4m Oct 11, 2018
4m
Your Mindset When Growing a Shop
After chatting with more successful shop owners, we've learned they all have something in common. Extreme optimism. Everyone started their screen printing shop in one way or the other. A band, clothing line, bought into a business. It didn't make much sense at the time, but you kept persevering past all odds to create a sustainable business. Between improving your workflow, managing a team, a...
2m Oct 09, 2018
2m
4 Tips When Automating Your Print Shop - PrintHustlers Conf 2018 Highlights
PrintHustlers Conf was a huge success! We had over 100 people from shops all over North America join us. In this highlight reel, Steven Farag, Co-Owner of Campus Ink, talks about five tips when automated his shop. Add all users to Printavo - Give full access to your account Automate people & technology - Allow pushing a button to print, transform data, and add data where needed. Hire a virtu...
2m Oct 05, 2018
2m
Setting Up Team Commissions
Over time we found that sales is a team sport. It's a basketball team where the ball gets passed around with the end goal of a slam-dunk. This process requires the company to work together on the same goal together. If one sales rep creates a lead from a tradeshow, and someone back at the office closes them, you're working together to win. A company brand is the full customer experience some...
4m Oct 03, 2018
4m
Hiring A Customer Sales Rep
Hiring A Customer Sales Rep by Printavo
6m Oct 01, 2018
6m
Switching From Manual Press to Automatic with Justin Moore
Justin Moore started Barrel Maker Printing in 2009. They printed on a manual screen printing press for several years before they purchased an automatic press. Justin and his wife, Erin Moore, felt they could get a lot out of their manual press, but it was exhausting. Listen to Justin talk about how when he switched to an automatic screen printing press and how it helped their shop. Try Print...
3m Sep 27, 2018
3m
How to Train New Employees at Your Screen Printing Shop
An untrained employee is likely to be unhappy due to confusion. They will underperform, and you will be frustrated because they're not doing what you want. Your new hire won't stay long and you'll have to spend time searching for another, which will cost you time and money. Quality of work delivered will be less than expected. Don't believe the new hire's deliverables will be exactly what you ...
3m Sep 17, 2018
3m
How To Handle Payroll At Your Print Shop
Getting started with a reputable HR provider early on will save you many headaches down the road. Dealing with new employee documentation, benefits, taxes, offer letters, payroll, hourly, contractor, and full-time employees will drive you up a wall! At Printavo, when we first started hiring employees, we wanted to make sure everything was very clear for our team members. When was payday, how t...
4m Sep 12, 2018
4m
Hire Better Employees In Your Screen Print Shop - Tip We Use
Hiring the right people is the single most important job you have as a shop owner. As the business grows, your team is the most important asset of the company. It's what you should be spending a significant time on in regards to hiring, training, 1-on-1's, improvements and more. Hiring can be tricky as the goal is to fully vet candidates to make the right choice. Candidates may not tell the fu...
3m Sep 07, 2018
3m
Squeezing More Productivity out of Your Day
We can all agree that we'd like to be more productive each day. As a business owner, you probably feel many days escape from you. You'll start off with a task list for the day and end up completing little to none of it as the day winds down. Putting out fires is a constant reason for not being able to execute on the things you need to complete either in your screen-printing/embroidery shop. T...
2m Sep 06, 2018
2m
A Breakdown Of How Facebook Marketing Works
Shelby Craig, Founder of Rocket Shirts is a marketing guru. “Making Shirt Happen and Getting Shirt Done.” Shelby’s LinkedIn quote perfectly describes him. Shelby dives into how facebook marketing works to help your screen-printing shop suceed. He gives you easy steps on how to get started! PrintHustlers Conf 2018 is the second annual conference for the decorated apparel industry organized by ...
6m Aug 24, 2018
6m
Preparing Your Print Shop For The Long Haul
Starting and running a business isn't easy. And it doesn't get easier. There's an ever ending amount of tasks to be done, goals to be met and sales to generate. This constant process of wanting to grow your shop can be mentally draining. It's tough to keep up with everything especially if you're a sole owner. To prepare your mind for a 20 year plus haul, you have to find happiness in your wor...
1m Aug 23, 2018
1m
Expanding Your Print Shop - How Ryan Moor Grew Ryonet
Ryan Moor, Founder & CEO of Ryonet (Screenprinting.com) started in 2004 and has grown it into multi-million dollar enterprise of screen printing supplies and education. Ryonet's growth didn't happen overnight and Ryan touches on what helped make them successful. People, systems, investments in yourself and your team are the major themes Ryan will touch on. Try Printavo - https://www.printavo...
6m Aug 15, 2018
6m
How to Stand out with Your Customer Service
Customer satisfaction is so important. It's the core of your business and creates longevity for you and your company. Treat it wisely as every interaction with your shop creates your brand and image. Josh Keane from Thread Monster talks about how he goes above and beyond with customers. Handwritten notes, writing down birthdays, special events and more. Take a listen to how Josh excels in cus...
5m Aug 14, 2018
5m
Tips For Live Screen Printing
Live screen printing has been around for a while. It's a great new source of revenue for businesses. But optimization and efficiency are crucial to making it a scalable source of income. Max Hellman, Owner of Family Industries knows how to make live printing work. Listen to his tips on handling live events with excellence. Try Printavo: https://www.printavo.com
4m Aug 10, 2018
4m
Looking to Expand? 5 Things To Note In Your New Shop Location
Richard Greeves, screen-printing industry consultant helps growing shops know what to look for when expanding into a new building. There are so many "gotchas" you may not think about when looking to expand. Richard lists a few of them out to make sure you can save money on the move! Try Printavo: https://www.printavo.com
7m Aug 08, 2018
7m
The Key To Using Instagram And Social Media Mp3
Thread Monster (https://www.instagram.com/threadmonster) has over 17k followers on Instagram. He says it helps with social proof and selling bigger jobs. This is because the company looks more legit and established. Listen to how Josh acquired these followers and how you can too! Try Printavo: https://www.printavo.com
6m Aug 07, 2018
6m
How To Grow Your Screen Printing Business From $250k To $1M
We previously discussed the starter phase of a screen-print shop (https://www.youtube.com/watch?v=T1IVa8Zczkw). Going from 0-250k in sales is a huge accomplishment. You're probably still printing or handling sales while your partner prints. This is where it's time to turn into a true business owner, not a screen-printer. It's a shift in mentality for many but a necessary one to create a growin...
8m Aug 06, 2018
8m
Screen Printing New Hire Training Tips
Training is undervalued. We just don't spend enough time on it. How many times have you hired someone and thought "I don't have enough time to train them". Think about this, "what if you train them and they leave, but what if you don't and they stay?". This quote from Justin Moore at Barrel Maker Printing which is an eye-opening look into how important training it. Each team member is a refle...
6m Aug 02, 2018
6m
Common Mistakes On Business Management And How To Resolve Them
Many of us are former graphic designers and printers who grew into owning a screen-printing business. It's important we learn how to be a true business owner and what that entails. Richard Greaves divulges tips that he's seen to avoid on business management practices. Try Printavo: https://www.printavo.com
6m Aug 01, 2018
6m
How Screen Printing Pros Got Started
Facebook Groups have been a growing source of knowledge for many shop owners. We have ours (https://www.facebook.com/groups/198143447258744/) and Josh Keane started Screen Print Pros (https://www.facebook.com/groups/630656227066301/). Josh talks about how he started it and what the benefits are. Try Printavo: https://www.printavo.com
5m Jul 31, 2018
5m
How Campus Ink Grew Their Screen Printing Shop 150%
Try Printavo - https://www.printavo.com Campus Ink grew 150% in a year. They were using paper invoices and an unknown workflow. Steven bought into the business ready to take things into overdrive. The shop didn't have an understanding of how long it took to complete a job. Quoting, approvals, collecting payment, and shipping was slow in their business. Steven's main goal was to increase turn...
6m Jul 26, 2018
6m
PrintHustlers Conf 2018 Summary
Try Printavo - https://www.printavo.com #PrinthustlersConf2018 was a success! Don't miss out on our early bird special for next year's conference! Buy tickets here: https://www.eventbrite.com/e/printhustlers-conf-2019-tickets-48353024197 There were lots of amazing speakers that spoke on a variety of topics including branding, Facebook marketing, the culture of your shop, and even following yo...
14m Jul 25, 2018
14m
Hiring Workers For Your Screen-Printing Shop
Try Printavo - https://www.printavo.com Hiring is difficult. Finding the right people, training them and having them stay for the long haul is not easy. Justin from @barrelmakerprinting talks about how he hires. Justin dives into hiring on the back-office and front-office to balance on the workload. He generally posts on Craiglist to find talent but actually looks for people who don't have p...
4m Jul 18, 2018
4m
Tips for Getting Into Facebook Marketing with Shelby Craig
Try Printavo - https://www.printavo.com Getting Facebook Ads to work can be difficult. But they're crucial for driving targeted marketing campaigns. The reason is, you can segment your market very specifically while spending less than AdWords on similar ads. @rocketshirts has Facebook Ads figured out. Here are some tips they give us: Spend $20/day for 1 week. The longer your ad runs, the mor...
5m Jul 17, 2018
5m
Hidden Costs While Pricing for Your Screen Print Shop
Try Printavo: https://www.printavo.com Are you valuing your time? As your print shop become more mature, it's important to value time. When we all got started, time was plentiful and capital wasn't. As revenue increases, time becomes more valuable. What are you spending this time on? If you presses aren't running, it's becoming more expensive to print your jobs. Any time spend in pre and pos...
5m Jul 16, 2018
5m
Build vs Buy Shop Management Software
Try Printavo: https://www.printavo.com Should I build or buy shop management software? We get the question a lot actually. Many shop owners with technical backgrounds are capable of building something completely customer so why not? I'm going to answer this question unbiasedly for you. This question comes down to focus. As a shop owner, you only have so many hours in a day. Every minute of y...
6m Jul 12, 2018
6m
How To Get One Big Print Job to Expand Your Screen-Printing Shop
Try Printavo: https://www.printavo.com Justin Moore describes how he got his first 60,000 Shirt Order and how important big print jobs are to expand your screen-printing shop. We'll dive into:-How important it is to have a professional website -Word of Mouth will help your print shop succeed -How to Get Referrals -Facebook Ads Subscribe to our podcast: https://itunes.apple.com/us/podcast/pri...
6m Jul 11, 2018
6m
How To Grow A Screen-Printing Business In A Small Town (or Large City)
Try Printavo: https://www.printavo.com Small Print Shops have the advantage to truly meet every single person in the town that could be a potential customer. Retargeting advertising on your website is a must! Here are some tips on how a screen printing business can grow in a small town or large city. We'll dive into:Tools for Retargeting like Adroll.com and Perfect Audience.com Holding Events...
4m Jul 05, 2018
4m
How to Get Positive Yelp Reviews for Your Screen-Printing Shop
Try Printavo - https://www.printavo.com One of the first things potential customers look at is your reviews on Yelp, Google, etc. Shelby Craig, Founder of Rocket Shirts who generated $80,000 From $3,600 In T-shirt Sales Using Facebook Ads cracked the code to get great reviews for your screen-print shop. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustl...
4m Jul 03, 2018
4m
How We Handle Customer Care At Printavo
Try Printavo: https://www.printavo.com Customer care & support is a term many companies use. But many companies don't truly own up to the term. Missed emails, calls and poor empathy is all too prevalent in our industry. I've taken tips from shops that are top-notch customer support experts and tactics from how we handle support at Printavo to help you! We want you too, to be able to offer ama...
6m Jul 02, 2018
6m
How To Grow Your Screen Printing Business From $0 to $250k
Try Printavo - https://www.printavo.com - Simple, shop management software. Growing a print shop from the start is tough. This is your HUSTLE phase. Where you're grabbing land (aka "sales") as quickly as you can. Establishing a business process and repetitive marketing/sales funnel is important when achieving $250k in annual sales. In this video, we'll discuss a pathway to getting there. It is...
17m Jun 29, 2018
17m
Chatting With Adam On Change Management - Migrating To Printavo
Try Printavo: www.printavo.com Conversations with Onboarding Lead, Adam Cook at Printavo around change management. Adam coaches shops all over the world on getting their team ready to make the Printavo switch. Difficulties around training, getting the team excited and tips when making the transition are brought up. Take a listen! Subscribe to our podcast: itunes.apple.com/us/podcast/print…d...
5m Jun 28, 2018
5m
Shop Talk with Jim Piko, CEO of Marathon Sportswear
Try Printavo: https://www.printavo.com Marathon Sportswear started in 1980 from a garage. They started with a manual and continued to print while raising a family of 8. Today, they have 10 autos and full-staff of 70 in the Chicagoland area. In this podcast, Matt Marcotte talks with Jim Piko, CEO of Marathon Sportswear, we dive into dealing with problematic customers while balancing company gr...
22m Jun 26, 2018
22m