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<a class="text-decoration-none" href="/posts/8385622-how-lucky-saint-is-using-brand-codes-to-become-iconic-with-emily-laws-head-of-brand"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/41023262/75x75/c 75w, https://audioboom.com/i/41023262/150x150/c 150w, https://audioboom.com/i/41023262/300x300/c 300w, https://audioboom.com/i/41023262/600x600/c 600w, https://audioboom.com/i/41023262/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dadada; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/41023262/1400x1400/c" />
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125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand
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This week we led Lucky Saint’s Head of Brand, Emily Laws, not into temptation but into Call To Action&#39;s recording studio.

With marketing chops spanning a decade in brand management, PR, and brand activation, Emily is currently breaking rules and honouring traditions at the helm of the UK’s Number 1 Dedicated Alcohol-Free Beer.

We get in a round of tantalising topics, including her first jobs ...
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<span class="numeric-tabular d-sm-none">
1hr 8m
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<span><span class="js-time" data-epochtime="1697774700" data-format="short_date">Oct 20, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr 8m
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<a class="text-decoration-none" href="/posts/8382209-mind-your-business-startle-episode-3-of-3"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/41001580/75x75/c 75w, https://audioboom.com/i/41001580/150x150/c 150w, https://audioboom.com/i/41001580/300x300/c 300w, https://audioboom.com/i/41001580/600x600/c 600w, https://audioboom.com/i/41001580/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #f6f6f6; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/41001580/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
124: Mind Your Business: Startle [Episode 3 of 3]
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way.

Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story...
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<span><span class="js-time" data-epochtime="1696997700" data-format="short_date">Oct 11, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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<a class="text-decoration-none" href="/posts/8382208-mind-your-business-startle-episode-2-of-3"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/41001580/75x75/c 75w, https://audioboom.com/i/41001580/150x150/c 150w, https://audioboom.com/i/41001580/300x300/c 300w, https://audioboom.com/i/41001580/600x600/c 600w, https://audioboom.com/i/41001580/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #f6f6f6; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/41001580/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
124: Mind Your Business: Startle [Episode 2 of 3]
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way.

Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story...
</div>
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31m
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<span><span class="js-time" data-epochtime="1696997400" data-format="short_date">Oct 11, 2023</span></span>
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31m
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<hr class="mvn mhs text-black-50 opacity-25">
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<a class="text-decoration-none" href="/posts/8382206-mind-your-business-startle-episode-1-of-3"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/41001580/75x75/c 75w, https://audioboom.com/i/41001580/150x150/c 150w, https://audioboom.com/i/41001580/300x300/c 300w, https://audioboom.com/i/41001580/600x600/c 600w, https://audioboom.com/i/41001580/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #f6f6f6; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/41001580/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
124: Mind Your Business: Startle [Episode 1 of 3]
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way.

Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story...
</div>
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<span class="numeric-tabular d-sm-none">
32m
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<span><span class="js-time" data-epochtime="1696997100" data-format="short_date">Oct 11, 2023</span></span>
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</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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32m
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<a class="text-decoration-none" href="/posts/8377742-a-masterclass-in-proper-marketing-with-tourism-australia-cmo-susan-coghill"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40977773/75x75/c 75w, https://audioboom.com/i/40977773/150x150/c 150w, https://audioboom.com/i/40977773/300x300/c 300w, https://audioboom.com/i/40977773/600x600/c 600w, https://audioboom.com/i/40977773/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3e3e3; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40977773/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
123: A masterclass in Proper Marketing with Tourism Australia CMO, Susan Coghill
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week we travelled home and away to catch Tourism Australia’s Chief Marketing Officer, Susan Coghill.

Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie.

And we were lucky, lucky, lucky enough to talk to her on a ton of topics, including her first job at a retirement ...
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57m
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<span><span class="js-time" data-epochtime="1696565100" data-format="short_date">Oct 06, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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57m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
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<a class="text-decoration-none" href="/posts/8370183-why-we-re-wrong-to-think-of-ourselves-as-individuals-with-the-herdmeister-mark-earls"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40937127/75x75/c 75w, https://audioboom.com/i/40937127/150x150/c 150w, https://audioboom.com/i/40937127/300x300/c 300w, https://audioboom.com/i/40937127/600x600/c 600w, https://audioboom.com/i/40937127/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e4e4e4; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40937127/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
122: Why we&#39;re wrong to think of ourselves as individuals with the HERDmeister, Mark Earls
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, we followed the HERDmeister to find and catch behavioural science buff, Mark Earls.

Dubbed by DO Lectures as “Britain’s answer to Malcolm Gladwell…without the hair”, Mark is a prolific thinker, recovering account planner and best-selling writer.

We shoot the breeze on the intimidatingly smart Paul Feldwick (https://gasp.agency/media/call-to-action/paul-feldwick) , being public enem...
</div>
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1hr 43m
</span>
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<span><span class="js-time" data-epochtime="1695355500" data-format="short_date">Sep 22, 2023</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
1hr 43m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8362860-how-tracksuit-is-turning-the-world-of-brand-tracking-upside-down-with-matt-herbert-conor-archbold"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40897347/75x75/c 75w, https://audioboom.com/i/40897347/150x150/c 150w, https://audioboom.com/i/40897347/300x300/c 300w, https://audioboom.com/i/40897347/600x600/c 600w, https://audioboom.com/i/40897347/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e6e6e6; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40897347/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert &amp; Conor Archbold
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold.

A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return on marketing spend, and answer the all importa...
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48m
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<span><span class="js-time" data-epochtime="1694145900" data-format="short_date">Sep 08, 2023</span></span>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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48m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8356131-why-you-can-t-afford-not-to-be-creative-with-contagious-co-founder-paul-kemp-robertson"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40859541/75x75/c 75w, https://audioboom.com/i/40859541/150x150/c 150w, https://audioboom.com/i/40859541/300x300/c 300w, https://audioboom.com/i/40859541/600x600/c 600w, https://audioboom.com/i/40859541/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3e3e3; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40859541/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
120: Why you can&#39;t afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, we caught something Contagious. Luckily for us, it’s their Co-Founder Paul Kemp-Robertson.

A chap with serious smarts for global marketing communications, Paul is the brain behind Contagious. Part editorial, part consultancy, part research, they get their kicks helping brands and agencies be more creative, get smarter, and deliver better work.

Paul spreads his smarts across a tonne...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
1hr 2m
</span>
<span class="d-sm-none">
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<span><span class="js-time" data-epochtime="1692936300" data-format="short_date">Aug 25, 2023</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
1hr 2m
</div>
</div>
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8347879-writing-a-how-to-guide-for-ad-land-with-author-of-junior-thomas-kemeny"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40814834/75x75/c 75w, https://audioboom.com/i/40814834/150x150/c 150w, https://audioboom.com/i/40814834/300x300/c 300w, https://audioboom.com/i/40814834/600x600/c 600w, https://audioboom.com/i/40814834/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e8e8e8; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40814834/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, we pushed a creative fledgling out of the agency nest to lure and catch author of ad land’s how-to guide, Junior, to teach them to fly. Long overdue, it’s Thomas Kemeny.

Junior is a book that should be instantly useful for people starting out. Unlike most marketing books, Thomas packs it with proper, practical advice on navigating hallways, not ballsing up presentations, and the vir...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
42m
</span>
<span class="d-sm-none">
&bull;
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<span><span class="js-time" data-epochtime="1691726700" data-format="short_date">Aug 11, 2023</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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42m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8341157-why-the-london-bubble-is-a-myth-with-research-duo-andrew-tenzer-ian-murray"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40777496/75x75/c 75w, https://audioboom.com/i/40777496/150x150/c 150w, https://audioboom.com/i/40777496/300x300/c 300w, https://audioboom.com/i/40777496/600x600/c 600w, https://audioboom.com/i/40777496/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3e3e3; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40777496/1400x1400/c" />
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118: Why the &#39;London bubble&#39; is a myth with research duo,  Andrew Tenzer &amp; Ian Murray 
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This week, we cast a spell of double double toil and trouble and caught the pair from Burst Your Bubble; it’s Andrew Tenzer and Ian Murray.

The duo behind a treasure trove of award-winning research on the culture of marketing, Andrew and Ian have recently launched a radical new consultancy powered by the art and science of perspective-taking.

There’s no eye of newt or toe of frog in this caul...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
1hr 1m
</span>
<span class="d-sm-none">
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<span><span class="js-time" data-epochtime="1690517100" data-format="short_date">Jul 28, 2023</span></span>
</div>
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</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr 1m
</div>
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8334378-how-copywriter-and-messabouter-dave-harland-wins-work-by-confusing-linkedin-scammers"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40739429/75x75/c 75w, https://audioboom.com/i/40739429/150x150/c 150w, https://audioboom.com/i/40739429/300x300/c 300w, https://audioboom.com/i/40739429/600x600/c 600w, https://audioboom.com/i/40739429/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dedede; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40739429/1400x1400/c" />
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117: How copywriter and messabouter Dave Harland wins work by confusing LinkedIn scammers 
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This week, we opened spoof copywriting dojo Cobra K-AI to sweep the leg of the scammer-scammer, Dave Harland.

Copywriter and messabouter with massive fingers. Dave helps businesses and brands speak to people with more personality, via the medium of the alphabet. His favourite part of it all is “getting paid to be silly”.

Tune in for an exclusive on his brand-new copywriting agency. Plus we ch...
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55m
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<span><span class="js-time" data-epochtime="1689307500" data-format="short_date">Jul 14, 2023</span></span>
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55m
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<a class="text-decoration-none" href="/posts/8325657-how-you-can-create-more-effective-work-with-rosie-faris-yakob"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/40691366/75x75/c 75w, https://audioboom.com/i/40691366/150x150/c 150w, https://audioboom.com/i/40691366/300x300/c 300w, https://audioboom.com/i/40691366/600x600/c 600w, https://audioboom.com/i/40691366/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e1e1e1; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40691366/1400x1400/c" />
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116: How you can create more effective work with Rosie &amp; Faris Yakob 
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Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land’s own Bonnie and Clyde; it’s Rosie and Faris Yakob.

Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking.

They give us the low down on life on...
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1hr 14m
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<span><span class="js-time" data-epochtime="1688097900" data-format="short_date">Jun 30, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr 14m
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<a class="text-decoration-none" href="/posts/8318006-why-you-should-be-a-pain-in-the-aris-with-compassion-with-charity-and-business-leader-chris-pa"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40646941/75x75/c 75w, https://audioboom.com/i/40646941/150x150/c 150w, https://audioboom.com/i/40646941/300x300/c 300w, https://audioboom.com/i/40646941/600x600/c 600w, https://audioboom.com/i/40646941/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e8e8e8; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40646941/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
115: Why you SHOULD be a pain in the aris (with compassion) with Charity and Business Leader, Chris Paouros
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We had to drag Giles away from Chick King to catch Spurs royalty and exceptionally talented business brain Chris Paouros this week.

Broadcasting from the bench to the boardroom, Chris spends her time solving hugely complex, often highly emotive problems that are rooted in everything from corporations to communities.

She talks to us on her first job in a video shop, making covered buttons, wha...
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1hr 5m
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<span><span class="js-time" data-epochtime="1686888300" data-format="short_date">Jun 16, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr 5m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
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<a class="text-decoration-none" href="/posts/8310320-why-aren-t-ad-agencies-advertising-themselves-with-copywriter-creative-director-david-moore"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40603026/75x75/c 75w, https://audioboom.com/i/40603026/150x150/c 150w, https://audioboom.com/i/40603026/300x300/c 300w, https://audioboom.com/i/40603026/600x600/c 600w, https://audioboom.com/i/40603026/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e6e6e6; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40603026/1400x1400/c" />
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114: &quot;Why aren&#39;t ad agencies advertising themselves?&quot; with Copywriter &amp; Creative Director, David Moore
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This week we’re leading the frontline charge against agencies not advertising themselves by catching and conscribing long-serving ad man, David Moore.

A creative director and copywriter living in the land of beef and corn, he’s written ads for dog wormers, mainframe computer channel extenders, and $1000 dollar steaks. He even named the tallest, fastest roller coaster in the world.

Lauded on L...
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57m
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<span><span class="js-time" data-epochtime="1685678700" data-format="short_date">Jun 02, 2023</span></span>
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57m
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<a class="text-decoration-none" href="/posts/8302461-should-you-chuck-buyer-personas-in-the-bin-with-copywriter-diane-wiredu"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40560223/75x75/c 75w, https://audioboom.com/i/40560223/150x150/c 150w, https://audioboom.com/i/40560223/300x300/c 300w, https://audioboom.com/i/40560223/600x600/c 600w, https://audioboom.com/i/40560223/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dbdbdb; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40560223/1400x1400/c" />
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113: &quot;Should you chuck buyer personas in the bin?&quot; with Copywriter, Diane Wiredu 
</h5>
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Wi-re-du doo doo push pineapple shake the tree as we catch the messaging expert helping brands sing with a hula melody. This week, it’s Diane Wiredu (doo doo*).

Founder of Lion Words, Diane is laser focused on customer research and brand strategy. She’s a top writer getting SaaS and B2B companies to simplify their message, attract more perfect-fit customers and get better results from their ma...
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58m
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<span><span class="js-time" data-epochtime="1684469100" data-format="short_date">May 19, 2023</span></span>
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58m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8294708-the-man-behind-the-ad-agency-of-the-year-with-greg-hahn-mischief"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40516541/75x75/c 75w, https://audioboom.com/i/40516541/150x150/c 150w, https://audioboom.com/i/40516541/300x300/c 300w, https://audioboom.com/i/40516541/600x600/c 600w, https://audioboom.com/i/40516541/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e2e2e2; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40516541/1400x1400/c" />
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112: The man behind the Ad Agency of the Year with Greg Hahn, Mischief 
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This week, we said pspspsps to tempt and catch the c̶a̶t̶ man behind US Ad Agency of the Year, Mischief, Greg Hahn.

Dubbed a “legend who deserved to be a legend” by George Tannenbaum (https://gasp.agency/media/call-to-action/george-tannenbaum) , Greg has produced creative work that works for decades, winning pretty much every award in the ad land arsenal in the process. But, more importantly t...
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48m
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<span><span class="js-time" data-epochtime="1683259500" data-format="short_date">May 05, 2023</span></span>
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48m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8279079-is-advertising-changing-for-better-or-worse-with-orlando-wood-system-1"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40435059/75x75/c 75w, https://audioboom.com/i/40435059/150x150/c 150w, https://audioboom.com/i/40435059/300x300/c 300w, https://audioboom.com/i/40435059/600x600/c 600w, https://audioboom.com/i/40435059/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e1e1e1; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40435059/1400x1400/c" />
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111: &quot;Is advertising changing for better or worse?&quot; with Orlando Wood, System 1 
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When life gives you Lemon, make lemonade. So, this week, we catch and squeeze a glass full of tasty topics from creative super brain, Orlando Wood.

Chief Innovation Officer at System 1 group and author of Lemon and Look Out, Orlando is dead set on delving deep into the links between advertising, psychology, and the creative arts.

He talks to us on interviewing unsuspecting passengers on the E...
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1hr
</span>
<span class="d-sm-none">
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<span><span class="js-time" data-epochtime="1682050440" data-format="short_date">Apr 21, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr
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<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8276201-how-to-beat-uncertainty-and-unpredictability-with-matt-watkinson-cx-consultant-author-of-maste"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40418843/75x75/c 75w, https://audioboom.com/i/40418843/150x150/c 150w, https://audioboom.com/i/40418843/300x300/c 300w, https://audioboom.com/i/40418843/600x600/c 600w, https://audioboom.com/i/40418843/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e6e6e6; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40418843/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
110: How to beat uncertainty and unpredictability with Matt Watkinson, CX consultant &amp; author of Mastering Uncertainty
</h5>
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This week, we tracked a trail from Tilehurst to Tinseltown to catch one of Reading’s finest exports, Matt Watkinson, where he was, and remains, in LA.

An internationally renowned author, speaker to a whole host of brands, and consultant on all things CX, product and business, Matt’s latest tome, Mastering Uncertainty, explores and advises how to turn this inherent source of anxiety into an adv...
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<span class="numeric-tabular d-sm-none">
1hr 10m
</span>
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<span><span class="js-time" data-epochtime="1680840300" data-format="short_date">Apr 07, 2023</span></span>
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</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
1hr 10m
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</div>
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8266894-a-masterclass-in-brand-health-tracking-with-jenni-romaniuk-ehrenberg-bass-institute-author-of"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40367418/75x75/c 75w, https://audioboom.com/i/40367418/150x150/c 150w, https://audioboom.com/i/40367418/300x300/c 300w, https://audioboom.com/i/40367418/600x600/c 600w, https://audioboom.com/i/40367418/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #d8d8d8; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40367418/1400x1400/c" />
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109: A masterclass in brand health tracking with Jenni Romaniuk, Ehrenberg-Bass Institute &amp; Author of Better Brand Health
</h5>
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This week, we opened wide and said &#39;aaaah-nd welcome back&#39; as we once again caught Better Brand Health author, Jenni Romaniuk.

Research Professor and Associate Director at that conveyer belt of marketing minds, the Ehrenberg-Bass Institute, Jenni has advised many of the world’s biggest brands and authored what’s now a trilogy of true industry bibles.

3 years and 1 new book better, we snared J...
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<span class="numeric-tabular d-sm-none">
1hr 2m
</span>
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<span><span class="js-time" data-epochtime="1679634300" data-format="short_date">Mar 24, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr 2m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8259856-meet-the-woman-called-in-when-one-of-the-big-consultancies-fails-with-lisl-macdonald-marketer"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40328803/75x75/c 75w, https://audioboom.com/i/40328803/150x150/c 150w, https://audioboom.com/i/40328803/300x300/c 300w, https://audioboom.com/i/40328803/600x600/c 600w, https://audioboom.com/i/40328803/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e7e7e7; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40328803/1400x1400/c" />
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108: Meet the woman called in when one of the big consultancies fails with Lisl Macdonald, Marketer &amp; Problem Solver 
</h5>
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This week, we thought Phuket and sailed the Thai seas to catch marketer and problem solver, Lisl MacDonald.

With over 30 years of experience in the business, Lisl cut her teeth in London with BT, Virgin, and Ogilvy, before her sense of adventure and curiosity took her to Asia to set up her own consultancy. Obsessed with interrogating ideas, she is a fellow of the Royal Society of Arts and chai...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
1hr 4m
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<span><span class="js-time" data-epochtime="1678424700" data-format="short_date">Mar 10, 2023</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr 4m
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</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8252138-game-of-thrones-actor-tim-plester-on-why-the-red-wedding-stunk-getting-his-role-in-after-life"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40285142/75x75/c 75w, https://audioboom.com/i/40285142/150x150/c 150w, https://audioboom.com/i/40285142/300x300/c 300w, https://audioboom.com/i/40285142/600x600/c 600w, https://audioboom.com/i/40285142/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e8e8e8; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40285142/1400x1400/c" />
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107: Game of Thrones actor, Tim Plester, on why the Red Wedding stunk &amp; getting his role in After Life
</h5>
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The Lannisters send their regards this week as we catch Game of Thrones and After Life actor, Tim Plester, for a right royal chinwag.

All-round stellar chap (off-screen anyway), Tim is best known for selling drugs to Ricky Gervais in Netflix’s After Life and slitting Cat Stark’s throat in Game of Thrones.

But alongside his film and TV exploits, Tim has made documentaries capturing the weird-a...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
1hr 33m
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<span><span class="js-time" data-epochtime="1677215100" data-format="short_date">Feb 24, 2023</span></span>
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1hr 33m
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<a class="text-decoration-none" href="/posts/8244695-how-joe-glover-built-the-loveliest-community-in-marketing-the-marketing-meetup"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/40243459/75x75/c 75w, https://audioboom.com/i/40243459/150x150/c 150w, https://audioboom.com/i/40243459/300x300/c 300w, https://audioboom.com/i/40243459/600x600/c 600w, https://audioboom.com/i/40243459/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #eeeeee; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40243459/1400x1400/c" />
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106: How Joe Glover built the loveliest community in marketing, The Marketing Meetup 
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This week Glover’s in the air(waves), everywhere I look around, as we catch Joe from The Marketing Meetup for a positively lovely chinwag.

The kind of guy who gives marketing a good name, Joe Glover is the smile behind a growing community of marketers that’s currently 25,000 strong. At weekly events, his community hears from Oscar nominees, disabled rights champions, and marketing heroes such ...
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57m
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<span><span class="js-time" data-epochtime="1676005500" data-format="short_date">Feb 10, 2023</span></span>
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57m
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<a class="text-decoration-none" href="/posts/8235605-when-will-agencies-understand-the-value-of-account-management-with-faizan-ali-vmly-r"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40189778/75x75/c 75w, https://audioboom.com/i/40189778/150x150/c 150w, https://audioboom.com/i/40189778/300x300/c 300w, https://audioboom.com/i/40189778/600x600/c 600w, https://audioboom.com/i/40189778/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #020202; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40189778/1400x1400/c" />
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105: &quot;When will agencies understand the value of account management?!&quot; with Faizan Ali, VMLY&amp;R
</h5>
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This week, we took one giant leap to catch aspiring astronaut turned account manager, Faizan Ali.

Currently Account Director at VMLY&amp;R, Faizan is a loud and proud advocate for account managers worldwide. Having cut his teeth at Saatchi, JWT, and Hogarth Worldwide, he shares stellar advice on LinkedIn on how to calm storms, massage egos and help sell the work.

 Tune in for an out-of-this-world...
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47m
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<span><span class="js-time" data-epochtime="1674795900" data-format="short_date">Jan 27, 2023</span></span>
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47m
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<a class="text-decoration-none" href="/posts/8227041-how-to-raise-your-prices-with-current-clients-and-not-p-s-them-off-in-the-process-with-blair-e"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/40140236/75x75/c 75w, https://audioboom.com/i/40140236/150x150/c 150w, https://audioboom.com/i/40140236/300x300/c 300w, https://audioboom.com/i/40140236/600x600/c 600w, https://audioboom.com/i/40140236/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e4e4e4; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40140236/1400x1400/c" />
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104: How to raise your prices with current clients (and not p**s them off in the process) with Blair Enns, Win Without Pitching
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This week, we used a puff of smoke to catch pricing magician Blair Enns performing his favourite trick; making RFPs disappear.

Founder of Win Without Pitching and Author of The Win Without Pitching Manifesto and Pricing Creativity, Blair is dead set on getting creative businesses to price their work properly, single-handedly saving those who sell ideas for a living from giving them away for na...
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<span><span class="js-time" data-epochtime="1673586300" data-format="short_date">Jan 13, 2023</span></span>
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56m
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<a class="text-decoration-none" href="/posts/8211081-meet-the-man-to-thank-for-skippable-ads-on-youtube-walter-geer-iii-vmly-r-health"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40050436/75x75/c 75w, https://audioboom.com/i/40050436/150x150/c 150w, https://audioboom.com/i/40050436/300x300/c 300w, https://audioboom.com/i/40050436/600x600/c 600w, https://audioboom.com/i/40050436/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #030303; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40050436/1400x1400/c" />
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103: Meet the man to thank for skippable ads on YouTube; Walter Geer III, VMLY&amp;R HEALTH
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This week, we put pedal to the metal and found a new top gear, a Walter Geer III.

 Sport-bike racer, track and field All-American, and seriously impressive fella, Walter is Chief Experience Design Officer at VMLY&amp;R HEALTH, bridging tech, storytelling, design, and user experience to create innovative design solutions to health.

 Walter hits top speed talking on a ton of tantalising topics like...
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44m
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<span><span class="js-time" data-epochtime="1671167100" data-format="short_date">Dec 16, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8205911-culture-is-only-as-strong-as-the-worst-behaviour-it-tolerates-with-sara-tate-former-ceo-of-tbw"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/40022177/75x75/c 75w, https://audioboom.com/i/40022177/150x150/c 150w, https://audioboom.com/i/40022177/300x300/c 300w, https://audioboom.com/i/40022177/600x600/c 600w, https://audioboom.com/i/40022177/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dcdcdc; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/40022177/1400x1400/c" />
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102: “Culture is only as strong as the worst behaviour it tolerates” with Sara Tate, former CEO of TBWA London
</h5>
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This week, we twiddled our Poirot-Esque moustache and put our egg-shaped heads together to track down and catch ad industry titan, Sara Tate, for a chinwag.

Sara is former CEO of TBWA London and, alongside Anna Vogt, penned The Rebuilders, a guide to building resilience and turning obstacles into opportunities.

She talks to us on TV detectives, working in a teabag factory, being a nosy ninny,...
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59m
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<span><span class="js-time" data-epochtime="1669957500" data-format="short_date">Dec 02, 2022</span></span>
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59m
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<a class="text-decoration-none" href="/posts/8198341-how-to-practice-being-lucky-with-andy-nairn-lucky-generals-author-of-go-luck-yourself"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39853069/75x75/c 75w, https://audioboom.com/i/39853069/150x150/c 150w, https://audioboom.com/i/39853069/300x300/c 300w, https://audioboom.com/i/39853069/600x600/c 600w, https://audioboom.com/i/39853069/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3e3e3; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39853069/1400x1400/c" />
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101: How to practice being lucky with Andy Nairn, Lucky Generals &amp; Author of Go Luck Yourself
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This week, we’re up all night to get Lucky General, Andy Nairn.

One of the world’s most respected brand strategists, Andy is a founder of one of the UK’s most successful agencies, Lucky Generals, and author of Go Luck Yourself. Boasting a client roster including Amazon, Virgin Atlantic and Yorkshire Tea, they’ve been shortlisted for Campaign’s Agency of the Year five years in a row.

Andy chat...
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<span><span class="js-time" data-epochtime="1668747900" data-format="short_date">Nov 18, 2022</span></span>
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57m
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<a class="text-decoration-none" href="/posts/8184760-mark-ritson-unleashes-his-devilish-take-on-the-marketing-industry-for-our-100th-episode"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39778657/75x75/c 75w, https://audioboom.com/i/39778657/150x150/c 150w, https://audioboom.com/i/39778657/300x300/c 300w, https://audioboom.com/i/39778657/600x600/c 600w, https://audioboom.com/i/39778657/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #ebebeb; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39778657/1400x1400/c" />
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100: Mark Ritson unleashes his devilish take on the marketing industry for our 100th episode
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We laid traps of tactics before strategy to lure Mark Ritson (and Ritdad) as he was reintroduced to mainland UK to unleash his Tasmanian devilish take on the industry, for Call to Action’s 100th episode.

He’s spent 25 years working as a marketing professor, has been a columnist at Marketing Week for over a decade, is a world-class speaker and has built, presented, and demolished marketing plan...
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1hr 10m
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<span><span class="js-time" data-epochtime="1667538300" data-format="short_date">Nov 04, 2022</span></span>
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1hr 10m
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<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8182996-steve-harrison-giles-edwards-vent-eloquent-fire-on-agencies-pitches-rude-clients-the-story"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39769437/75x75/c 75w, https://audioboom.com/i/39769437/150x150/c 150w, https://audioboom.com/i/39769437/300x300/c 300w, https://audioboom.com/i/39769437/600x600/c 600w, https://audioboom.com/i/39769437/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e0e0e0; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39769437/1400x1400/c" />
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99: Steve Harrison &amp; Giles Edwards vent eloquent fire on agencies, pitches, rude clients &amp; the story behind ....Gasp! 
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Ahead of our 100th episode next week, one of the most outspoken and brilliant voices in ad land, Steve Harrison, dropped by …Gasp! HQ and tore up our usual script for a special bonus episode of Call to Action.

Copywriter, author, and great friend of the agency, Steve stuck the boot very much on the other foot and snared Giles to shoot the breeze on all things …Gasp!, with an extra dose of eloq...
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1hr 13m
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<span><span class="js-time" data-epochtime="1666956600" data-format="short_date">Oct 28, 2022</span></span>
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1hr 13m
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</a></div>
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8177935-client-side-or-agency-side-a-proper-marketer-could-do-both-a-verbal-slugfest-with-lee-grunne"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39741302/75x75/c 75w, https://audioboom.com/i/39741302/150x150/c 150w, https://audioboom.com/i/39741302/300x300/c 300w, https://audioboom.com/i/39741302/600x600/c 600w, https://audioboom.com/i/39741302/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #d0d0d0; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39741302/1400x1400/c" />
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98: ‘Client-side or agency-side; a proper marketer could do both?’. A verbal slugfest with Lee Grunnell, Gillian Rightford &amp; Tom Lewis.
</h5>
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Let’s get ready to rumble! Grab your ringside seat for the second episode in our battle royale-style heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter.

Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being...
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33m
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<span><span class="js-time" data-epochtime="1666325100" data-format="short_date">Oct 21, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8169696-beating-quick-fix-mentality-through-psychedelics-with-stefana-bosse-jennifer-tessler"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39695944/75x75/c 75w, https://audioboom.com/i/39695944/150x150/c 150w, https://audioboom.com/i/39695944/300x300/c 300w, https://audioboom.com/i/39695944/600x600/c 600w, https://audioboom.com/i/39695944/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dfdfdf; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39695944/1400x1400/c" />
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97: Beating quick fix mentality through psychedelics with Stefana Bosse &amp; Jennifer Tessler 
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We took a trip in a boat on a river, with tangerine trees and marmalade skies, to catch two girls with kaleidoscope eyes, Stefana Bosse and Jennifer Tessler, this week.

Stefana and Jennifer’s own personal experiences with psychedelics and inner work inspired them to found Alalaho, a series of psilocybin-assisted retreats offering a safe, legal environment for a psychedelic journey.

Join us in...
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58m
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<span><span class="js-time" data-epochtime="1665115500" data-format="short_date">Oct 07, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8162096-loud-proud-critic-and-lover-of-the-ad-industry-derek-walker-reveals-what-ad-agencies-really"><div class="Episode-list-grid card-body pan">
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96: Loud, proud critic (and lover) of the ad industry, Derek Walker, reveals what ad agencies REALLY fear
</h5>
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Life’s a peach, this week, as we soak up the sun in South Carolina to snare a man who can sniff out agency B.S. a mile away. Here to vent eloquent fire, it’s Derek Walker.

Chief instigator, janitor, secretary, and mailroom person for his tiny agency brown and browner, Derek is a stellar copywriter and a loud, proud critic (and lover) of the ad industry.

He talks to us on his “late start” in a...
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<span><span class="js-time" data-epochtime="1663905900" data-format="short_date">Sep 23, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8152030-how-to-explain-data-in-a-way-people-actually-understand-with-dr-grace-kite-econometrician"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39596514/75x75/c 75w, https://audioboom.com/i/39596514/150x150/c 150w, https://audioboom.com/i/39596514/300x300/c 300w, https://audioboom.com/i/39596514/600x600/c 600w, https://audioboom.com/i/39596514/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e7e7e7; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39596514/1400x1400/c" />
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95: How to explain data in a way people ACTUALLY understand with Dr Grace Kite, Econometrician
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We picked a card, any card, and drew the econometrics Ace and Founder of magic numbers, Dr. Grace Kite.

Grace has over 20 years of number crunching experience across all the main advertising buying categories and is dead set on helping marketers make the most of their data.

Tune in as we pull a ton of topics out of a hat, including her first job at a bingo hall, her fascination with real peop...
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<span><span class="js-time" data-epochtime="1662696300" data-format="short_date">Sep 09, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8144930-top-strategist-tom-roach-on-why-siloing-creative-strategy-and-media-is-nonsense"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39558974/75x75/c 75w, https://audioboom.com/i/39558974/150x150/c 150w, https://audioboom.com/i/39558974/300x300/c 300w, https://audioboom.com/i/39558974/600x600/c 600w, https://audioboom.com/i/39558974/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e7e7e7; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39558974/1400x1400/c" />
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94: Top strategist Tom Roach on why siloing creative, strategy, and media is NONSENSE
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This week all it took was a tasty tipple of classic TV ads to trap tenor turned top strategist, and alliteration aficionado, Tom Roach.

Currently VP of Brand Planning at Jellyfish, Tom has worked at some brilliant acronyms agencies like AMV BBDO, Leo Burnett, BBH, and adam&amp;eveDDB, creating pitch-perfect campaigns for McDonald’s, Sainsbury’s, and the BBC to name a few.

He gets vocal on a ton o...
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<span><span class="js-time" data-epochtime="1661486700" data-format="short_date">Aug 26, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8137010-meet-marc-lewis-the-man-behind-the-world-s-most-awarded-ad-school"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39515695/75x75/c 75w, https://audioboom.com/i/39515695/150x150/c 150w, https://audioboom.com/i/39515695/300x300/c 300w, https://audioboom.com/i/39515695/600x600/c 600w, https://audioboom.com/i/39515695/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e0e0e0; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39515695/1400x1400/c" />
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93: Meet Marc Lewis, the man behind the world&#39;s most awarded ad school 
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Lots of girls and lots of boys, lots of smells and lots of noise, playing football in the park, we caught baggy trousered Marc. We’ve snared the Dean of the world’s most awarded ad school, Marc Lewis, for an hour of masterly Madness.

A seriously impressive creative mind perched atop the industry’s finest pantaloons, Marc is the man at the helm of School of Communication Arts. He’s dead set on ...
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<span><span class="js-time" data-epochtime="1660277100" data-format="short_date">Aug 12, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8128465-industry-legend-cameron-day-on-writing-his-advertising-survival-guides"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39465695/75x75/c 75w, https://audioboom.com/i/39465695/150x150/c 150w, https://audioboom.com/i/39465695/300x300/c 300w, https://audioboom.com/i/39465695/600x600/c 600w, https://audioboom.com/i/39465695/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #040404; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39465695/1400x1400/c" />
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92: Industry legend Cameron Day on writing his Advertising Survival Guides 
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Carpe Diem. Seize the day. The Cameron Day. This week we’ve snared industry legend, author, and birthday boy, Cameron Day, for a chinwag. 

 

Creative Director, writer, and chainsaw enthusiast, Cameron has been crafting ads and shape-shifting brands for over thirty laps around the sun.

 

Pile your paper plate high with topics including the influence of his father Guy Day (of Chiat/Day), writ...
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<span><span class="js-time" data-epochtime="1659067500" data-format="short_date">Jul 29, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8120501-how-studying-songwriting-makes-you-a-better-copywriter-with-carolyn-barclay"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39421001/75x75/c 75w, https://audioboom.com/i/39421001/150x150/c 150w, https://audioboom.com/i/39421001/300x300/c 300w, https://audioboom.com/i/39421001/600x600/c 600w, https://audioboom.com/i/39421001/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #d4d4d4; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39421001/1400x1400/c" />
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91: How studying songwriting makes you a better copywriter with Carolyn Barclay 
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We flagged down a Big Yellow Taxi and rode it all the way to Melbourne to catch copywriter and Joni Mitchell mega-fan, Carolyn Barclay, this week. 

 

A stubbornly strategy-first copywriter, Carolyn helps brands sound like actual humans instead of soulless robots sent from the future to bore us to death. She’s also co-founder of Kingswood &amp; Palmerston, a creative consultancy solving marketing ...
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<span><span class="js-time" data-epochtime="1657857900" data-format="short_date">Jul 15, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8110663-why-your-ad-being-expensive-and-ignored-might-be-a-good-thing-with-strategist-alex-murrell"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39370972/75x75/c 75w, https://audioboom.com/i/39370972/150x150/c 150w, https://audioboom.com/i/39370972/300x300/c 300w, https://audioboom.com/i/39370972/600x600/c 600w, https://audioboom.com/i/39370972/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e0e0e0; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39370972/1400x1400/c" />
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90: Why your ad being EXPENSIVE and IGNORED might be a good thing with strategist Alex Murrell
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This week, we laid out hordes of Humbugs* to catch the Bah-rilliant Bristol-based strategist and Paul Feldwick fan, Alex Murrell. 

 

He is currently Strategy Director at brand agency Epoch. Supplying strategic simplicity to the world’s biggest FMCG brands.

 

Alex talks to us on tonnes of topics, including making the jump from graphic design to strategy, efficiency vs effectiveness, why an a...
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<span><span class="js-time" data-epochtime="1656648300" data-format="short_date">Jul 01, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8101369-why-discounts-destroy-brands-with-revenue-architect-dave-wakeman"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39319586/75x75/c 75w, https://audioboom.com/i/39319586/150x150/c 150w, https://audioboom.com/i/39319586/300x300/c 300w, https://audioboom.com/i/39319586/600x600/c 600w, https://audioboom.com/i/39319586/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e0e0e0; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39319586/1400x1400/c" />
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89: Why discounts destroy brands with &quot;revenue architect&quot; Dave Wakeman
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We’ve gone bar crawling in Washington DC and laid bait of Tanqueray &amp; tonic to lure and lubricate the writer, teacher, speaker and “Revenue Architect” Dave Wakeman this week.

 

Clients call him a “shot of adrenaline”, and his work has taken him around the world working with some of the world’s biggest brands like American Express, Google, Coca-Cola, Nike, and the Boston Red Sox. He’s also the...
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1hr 17m
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<span><span class="js-time" data-epochtime="1655438700" data-format="short_date">Jun 17, 2022</span></span>
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1hr 17m
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<a class="text-decoration-none" href="/posts/8091773-why-there-s-never-been-a-more-exciting-time-to-be-a-media-planner-with-rich-kirk-zenith"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39269331/75x75/c 75w, https://audioboom.com/i/39269331/150x150/c 150w, https://audioboom.com/i/39269331/300x300/c 300w, https://audioboom.com/i/39269331/600x600/c 600w, https://audioboom.com/i/39269331/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dadada; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39269331/1400x1400/c" />
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88: Why there&#39;s never been a more exciting time to be a media planner with Rich Kirk, Zenith 
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Health and Safety went ballistic when they got wind of this week’s guest being both a Blades fan and one of the sharpest strategic minds in media. Safety goggles on folks, it’s Rich Kirk.  

 

Rich is currently Chief Strategy Officer at Zenith UK. Named the UK’s second-best media planner in 2021 by Campaign, Rich, like Avis, clearly tries harder, contributing to Zenith winning work from Lloyds...
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<span><span class="js-time" data-epochtime="1654248960" data-format="short_date">Jun 03, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8085653-tiktok-sensation-rob-mayhew-on-how-to-win-at-linkedin"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/39230877/75x75/c 75w, https://audioboom.com/i/39230877/150x150/c 150w, https://audioboom.com/i/39230877/300x300/c 300w, https://audioboom.com/i/39230877/600x600/c 600w, https://audioboom.com/i/39230877/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e6e6e6; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39230877/1400x1400/c" />
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87: TikTok sensation Rob Mayhew on how to win at LinkedIn 
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This week, we’ve laid 57 varieties of bait to snare Salad Cream sommelier and TikTok star, Rob Mayhew, for a chinwag.

Currently Head of Influence at Fleishman Hillard, Rob has over 20 years’ experience working at some of London’s top agencies with big brands like McVities, Krispy Kreme, and Lacoste. His sketches send Jenny’s, Gavin’s, and Tara’s across agency land into hysterics by holding up ...
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<span><span class="js-time" data-epochtime="1653019500" data-format="short_date">May 20, 2022</span></span>
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1hr
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<a class="text-decoration-none" href="/posts/8078341-why-you-can-t-sell-tea-bags-in-sudan-and-other-lessons-from-a-career-spanning-four-continents-w"><div class="Episode-list-grid card-body pan">
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86: Why you can&#39;t sell tea bags in Sudan (and other lessons from a career spanning four continents) with marketer Keerti Nair 
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This week, we’ve masqueraded as a cartoon tiger and talked our way into Kellogg to catch truly gr-r-reat marketer, Keerti Nair, for a chinwag. 

 

Hell-bent on bridging the gap between commerce and creativity, she’s Marketing Effectiveness and Digital Transformation Lead at Kellogg and has cut her teeth in the industry over 16 years, 4 continents and 2 recessions. 

 

She talks to us on going...
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<span><span class="js-time" data-epochtime="1651809900" data-format="short_date">May 06, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8069254-tbwa-chiat-day-s-chief-creative-officer-amy-ferguson-on-how-to-hack-the-super-bowl"><div class="Episode-list-grid card-body pan">
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85: TBWA/Chiat/Day&#39;s Chief Creative Officer, Amy Ferguson, on how to hack the Super Bowl
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This week, armed with duty-free’s finest Yo Ho Ho’s and a bottle of rum, we’re in the Big Apple to rub shoulders with the pirates at TBWA\Chiat\Day New York and catch their Chief Creative Officer, Amy Ferguson, for a chinwag.

 

Amy describes herself as a chronic exaggerator. Yet, her reputation as a creative renegade and rule rewriter needs none of that. She’s got the pencils, Lions, Clios an...
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<span><span class="js-time" data-epochtime="1650600300" data-format="short_date">Apr 22, 2022</span></span>
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<img srcset="https://audioboom.com/i/39094117/75x75/c 75w, https://audioboom.com/i/39094117/150x150/c 150w, https://audioboom.com/i/39094117/300x300/c 300w, https://audioboom.com/i/39094117/600x600/c 600w, https://audioboom.com/i/39094117/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e1e1e1; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39094117/1400x1400/c" />
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84: How to adopt a 2-speed strategy with professional services marketer, Lee Grunnell
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Fix up, Look Sharp* because this week we’ve lured Lincolnshire lad and the Rascal of professional services marketing, Lee Grunnell, for a chinwag.

A top marketing director and fellow Ritson fanboy, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services.

He talks to us on picking brussels sprouts, the Grunnéll vs Grunnell ...
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<span><span class="js-time" data-epochtime="1649390700" data-format="short_date">Apr 08, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8052478-stopping-ad-agencies-becoming-the-least-creative-places-on-earth-with-laura-jordan-bambach-chief"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39048836/75x75/c 75w, https://audioboom.com/i/39048836/150x150/c 150w, https://audioboom.com/i/39048836/300x300/c 300w, https://audioboom.com/i/39048836/600x600/c 600w, https://audioboom.com/i/39048836/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3e3e3; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39048836/1400x1400/c" />
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83: Stopping ad agencies becoming the least creative places on earth with Laura Jordan Bambach, Chief Creative Officer at Grey London
</h5>
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This week, we whizzed back to the 90s and stuck out our thumb on the side of the information superhighway, hoping to catch a ride with award-winning creative and digital pioneer, Laura Jordan Bambach. 

 

Currently President and Chief Creative Officer at Grey London, Laura is a total ad land powerhouse, dishing out truly creative work for some of the world’s biggest brands. 

 

Topics covered...
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<span><span class="js-time" data-epochtime="1648184700" data-format="short_date">Mar 25, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8043959-one-of-britain-s-most-awarded-copywriters-nick-asbury-dismantles-brand-purpose"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/39002715/75x75/c 75w, https://audioboom.com/i/39002715/150x150/c 150w, https://audioboom.com/i/39002715/300x300/c 300w, https://audioboom.com/i/39002715/600x600/c 600w, https://audioboom.com/i/39002715/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e5e5e5; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/39002715/1400x1400/c" />
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82: One of Britain&#39;s most awarded copywriters, Nick Asbury, dismantles brand purpose
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This week, we laid bait of lofty vision statements and years of intricate tax dodging, to lure one of Britain’s most-awarded copywriters from the shadows. Locked and loaded to lob a few volleys at brand purpose, he’s Nick Asbury.  

 

A brilliant writer and a thoroughly good bloke to boot, Nick crafts witty and charming words for branding and design. 

 

Pile your plate high as Nick talks to ...
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<span><span class="js-time" data-epochtime="1646975100" data-format="short_date">Mar 11, 2022</span></span>
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<a class="text-decoration-none" href="/posts/8037318-professor-karen-nelson-field-schools-us-on-all-things-attention"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/38966218/75x75/c 75w, https://audioboom.com/i/38966218/150x150/c 150w, https://audioboom.com/i/38966218/300x300/c 300w, https://audioboom.com/i/38966218/600x600/c 600w, https://audioboom.com/i/38966218/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e8e8e8; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/38966218/1400x1400/c" />
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81: Professor Karen Nelson-Field schools us on all things attention 
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We stuck a fake shark fin on our back and lurked in the waters off Adelaide to catch the attention of one of the industry’s most respected researchers, Prof. Karen Nelson-Field, this week.

Hell-bent on fighting the broken media ecosystem as founder and CEO at Amplified Intelligence, Karen is also an author and alumni of the world-renowned Ehrenberg-Bass Institute. When she’s not binge-watching...
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<a class="text-decoration-none" href="/posts/8033294-loyalty-programmes-a-complete-waste-of-time-jake-sanders-derek-walker-and-lee-woodard-fight"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/38944388/75x75/c 75w, https://audioboom.com/i/38944388/150x150/c 150w, https://audioboom.com/i/38944388/300x300/c 300w, https://audioboom.com/i/38944388/600x600/c 600w, https://audioboom.com/i/38944388/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e1e0e0; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/38944388/1400x1400/c" />
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80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out. 
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Let’s get ready to rumble! Grab your ringside seat for the first episode in a new special heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter.

Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful an...
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<a class="text-decoration-none" href="/posts/8026339-hey-whipple-squeeze-this-author-luke-sullivan-on-writing-the-creative-bible"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/38905136/75x75/c 75w, https://audioboom.com/i/38905136/150x150/c 150w, https://audioboom.com/i/38905136/300x300/c 300w, https://audioboom.com/i/38905136/600x600/c 600w, https://audioboom.com/i/38905136/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e4e4e4; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/38905136/1400x1400/c" />
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79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible
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We’ve sailed on the waters of the U.S coast to catch the Moby Dick of advertising this week; the one and only Luke Sullivan.

A man whose book ‘Hey Whipple, Squeeze This’ is so iconic it’s coined by many as the creative bible, Luke is one of the most talented blokes in the business, having spent 33 years in adland at shops like Fallon and The Martin Agency.

Join us for a raucous and riotous vo...
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<a class="text-decoration-none" href="/posts/8018967-using-game-theory-to-make-better-decisions-with-strategy-risk-expert-andrey-ivanov"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/38862407/75x75/c 75w, https://audioboom.com/i/38862407/150x150/c 150w, https://audioboom.com/i/38862407/300x300/c 300w, https://audioboom.com/i/38862407/600x600/c 600w, https://audioboom.com/i/38862407/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e4e4e4; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/38862407/1400x1400/c" />
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78: Using game theory to make better decisions with strategy &amp; risk expert, Andrey Ivanov
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We’ve commandeered a (now) irate New Zealander’s fishing trawler to poach the strategy and risk expert Andrey Ivanov for a right royal chit chat this week.

A podcast host in his own right, Andrey fronts the popular and educational Business Games podcast, where he applies game theory to help leaders overcome uncertainty.

Go press play and unleash a huge catch of informative piranhas, including...
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<span><span class="js-time" data-epochtime="1643346300" data-format="short_date">Jan 28, 2022</span></span>
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