Subscribe
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Destination Accessibility
- Destination Inclusivity and Accessibility Initiatives with Jayna Leach
- Destination Inclusivity and Accessibility Initiatives with Jayna Leach
Owned Media
- The Importance of Owning Your Audience: Owned Media Series Episode 1
- Exploring the Different Types of Media: Owned Media Series Episode 2
- Creating an Engaged Community: Owned Media Series Episode 3
- Nurturing the Audience Journey: Owned Media Series Episode 4
Paid Media
- Planning Your Traditional Media with Sasha Jackson
- Digital Marketing For Destinations with Stephanie Weeks
- A Holistic Approach to Digital Marketing with Ryan Jones
COVID-19
- Special Coronavirus Edition
- Creative Coronavirus Ideas
- A Coronavirus Recovery Resource for Destinations
- Rockin the Suburbs with Ed Harris
The Tourism Industry
- Discussing the Current State of Travel with Amir Eylon
- Talking Destinations International at Annual Convention with Don Welsh
- What is Resilience Tourism with Candace Carr Strauss
- Predicting the Future of International Travel with Florian Hermann
Hosting Events
- Taking Savannah to New York City with Lauren Cleland
- Marketing Events in a Leisure Destination with Jaimie Hart
- Building A Tourism Ecosystem with Cody Adent
- When Your Destination Is A Hollywood Production with Andi Thoreson
Destination Funding
- Funding Tourism in Arkansas with Steve Arrison and JR Shaw
- When Your Funding is on the Ballot with Marcus Carney
- Mobile Alabama - Tourism Improvement Districts
- The Importance of Asset Management with Charles Lammers
Sports & Culture
- The Impact of a Potential New NFL Stadium in Your Destination with Heather Larson
- Cultural Heritage Tourism with Stephanie Jones
- When College Football Crowds Disappear with Lisa Bleakley
- When Your City Bids for the FIFA World Cup with Jackie Reau
Unique Perspectives
- Destination Marketing from the Stakeholder's Perspective with Captain Henry
- Fallin' In Love With Utah with Rosevelt Rawls
- An Immersive Agricultural Experience in Modesto, California with Todd Aaronson
- Destination Marketing at the State Level with Travis Napper
Employees and Stakeholders
- The Benefits of Destination Strategic Plans with Nizar Moosa
- Unleashing the Power of Destination Stewardship with Stacie Granum
- Gaining Community Support in Your Destination with Nichole Farley
- Navigating a Changing Labor Market with Mike Gamble and Cambria Jones
Destination Podcasting
- Short-Term Rentals and Starting a Podcast with Alex Husner and Annie Holcombe
- Creating a Niche Podcast with Jaimie Hart
- How Podcasting Adds Value to Your Destination with Tami Reist
- Outside-the-Box Podcasting with Camille Johnson-Taylor
Destination Management
- Three Incredible Leaders Behind Salt Lake's Tourism Success
- The Benefits of Destination Strategic Plans with Nizar Moosa
- Unleashing the Power of Destination Stewardship with Stacie Granum
- The Power of Connection with Melyssa Reeves
Understanding Your Audience
- Grounding your Advertising in Research with Darren Rudloff
- Crafting an Authentic Visitor Experience with Andi Jaspersen
- You Spent All This Money To Get Visitors Here. Now What? with Mo Parikh
- Marketing To Evoke Emotion – Benefits vs Features with Matt Borud
Relic Announcements and Podcast Appearances
- The Intro – Why Tourism?
- Farewell To Our Co-host with Jordan Barker
- Quick Update
- Special Announcement
PR and Media
- Listener Question: How Can Destinations Use the Instagram Collaboration Feature in a Successful Way?
- Creating your Key Messages with Andi Jaspersen, Relic's new PR and Content Director
- Social Media Marketing with Pratt Redd
- Tik Tok Famous With Cody Chomiak
Branding Your Destination
- The Wander App and Rebranding Your Destination
- Building a Destination Brand from Scratch with Renée Areng
- Being Creatively Consistent with Nathan Rafferty
- Shifting Your Brand Image with Lance Syrett
Technology & Data
- Experiential Tourism Marketing with Lime Media
- Discussing the Current State of Travel with Amir Eylon
- AI and Personalized Itineraries with Bandwango CEO Mo Parikh
- From RootRez to Ripe: The Rebranding Process with Ripe CEO Jason Linder
Thinking Creatively
- Experiential Tourism Marketing with Lime Media
- Local Voices, Authentic Stories: How CrowdRiff Helps Destinations Capture Short-Form Video
- Embracing Your Destination's History with Lee Sentell
- Establishing Your "Cool Factor" with Lesha Coltharp and Joan Hammer
Learning and Growing as a Destination Marketer
- Continuous Learning in Leadership with Craig and Kathleen Davis
- Gaining Community Support in Your Destination with Nichole Farley
- The Power of Connection with Melyssa Reeves
- Workplace Culture and The Birkman Assessment with Chad Kearns