78: 3 common email marketing mistakes that yoga teachers make
Are you actively growing your email list right now? If you're not, or you have one but it's not growing or worse, you're not engaging your list, what if I told you that there is a direct correlation between the growth of your email list and the growth of your business bank account... Would that persuade you to prioritise your list?! This episode covers: The common email marketing  mistakes ...
30m Jun 14, 2021
30m
77: Making the leap from side hustle to profitable online yoga business
This is for you if you're dreaming of going from your 9-5 to being your own yoga boss, doing work that truly lights you up, gives you location independence and allows you to break the financial glass ceiling that you're currently experiencing. This episode covers: Steps you need to take to go from side hustle to profitable business Making the transition from side hustle to online business C...
32m May 29, 2021
32m
76: How to scale to consistent 10k months in your yoga biz!
How to scale to consistent 10k months and why it's possible for you! Uncertainty is the only thing that is certain in life. It's how we navigate it that matters and as the saying goes "what got you here, won't get you there". In this episode, you'll receive practical strategic advice on how to scale your yoga biz. This is for you if you feel like you're doing everything you can to grow your ...
22m May 22, 2021
22m
75: How to increase engagement inside your Facebook yoga group
How to increase engagement inside your Facebook group One thing is for sure is that you should absolutely have a Facebook group for your yoga community. People are spending more time online looking for the answers and guidance than they've ever done before, and one place they are certainly looking is within Facebook groups. Discover three strategies to increase engagement inside your group! ...
23m May 16, 2021
23m
74: 5 steps to embrace selling as "serving" your yoga community
The word ‘sales’ can bring with it a lot of fear and bring up words like slimy, sleazy and difficult. But selling is a really important part of your yoga business - without sales you have no business. In this episode, you'll discover five steps to embrace selling as "serving" your yoga community. This episode covers: How to embrace selling as serving your yoga community Serving your commun...
23m May 10, 2021
23m
73: 5 free organic marketing strategies to grow your yoga community
In today's episode, you'll discover free organic marketing strategies to grow your yoga community. When you grow your community organically it's because people have come across your website from a search result in Google or maybe they've discovered your post because they're following a particular hashtag in Instagram. Perhaps they wanted to listen to a podcast on a particular topic and your p...
46m May 04, 2021
46m
72: The daily mindset practices of a profitable yogipreneur
The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work. Working on your mindset is a daily job and when you do it right you cultivate a mindset that will... Allow you to break through limiting beliefs that hold you back Support you to work through your fears that stop you from being visible Encourage you to...
35m Apr 26, 2021
35m
71: Why you need a high-ticket offer in your yoga business
Are your drop-in classes paying the bills? Probably not. And so it’s time to create a higher priced, higher value online offering that provides the transformation your students are actually searching for ✨ This episode covers: Why it is important to understand what your ideal student NEEDS Different pricing for different offerings Getting over the fear of charging more Learning about your...
30m Apr 17, 2021
30m
70: STUDENT STORY: How Claire Eli made $10k launching her online course
The wonderful Claire Eli shares her experiences as a student inside The Profitable Yoga Teacher program and her journey from overwhelmed and unsure how to grow her community online to becoming a THRIVING, PROFITABLE yoga business owner! Since the program last year, Claire has launched her program The Modern Yogi TWICE, making $6.5k and $6k! She's also co-founded a new business with her best fr...
26m Mar 27, 2021
26m
69: 5 reasons why course launches flop!
This episode is for you if you've already created and launched a course and it didn't go as planned or you're yet to launch and you want to avoid the common mistakes that lead to a launch that doesn't turn out as planned. Whatever the outcome of your launch, it's important to see this as a learning experience as it's inevitable that things will not always go as planned. If you have that mindse...
25m Mar 27, 2021
25m
68: Zoom classes are not going to heal the world. But you can! Here's how…
In 2020 most teachers pivoted to teach their yoga classes online to the Zoom room. You're here right now for a reason. I believe that reason is that you're being called to show up now in a different way. The world needs more than just a weekly yoga schedule right now! What we're craving more than anything right now, is connection and community.    Is it your purpose to help people heal? Will ...
31m Mar 20, 2021
31m
67: From live online course launching to a "passive" evergreen model
Online entrepreneurs and course creators are ALWAYS talking about evergreen funnels.  They make it sound like super special complicated magic The truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way. That’s it! When you get your funnel dialled in and working it does the selli...
24m Mar 13, 2021
24m
66: The #1 secret to finally hitting your yoga biz financial goals
What are your financial goals for 2021?   It's important to remember that achieving your financial goal relies on building habits and taking actions in your routine and you going out of your way to stay on track.    It’s about following frameworks and processes that make your default outcome success, so it becomes almost effortless to achieve your goals.    In this episode, we dive into h...
32m Mar 06, 2021
32m
65: Transitioning from yoga teacher to the Visionary of your yoga business
There’s something they don’t tell you when you start a yoga business- mindset is everything.  I didn’t have the right mindset when I first started out. It's fair to say that when you look at roles within an organisation. - the mindset of an employee is different from the mindset of the CEO. Looking back I realise I held myself back with an employee mindset or in this context, the mindset of ...
19m Feb 27, 2021
19m
65: 3 mistakes that are blocking you from having profitable online course launches
I’m all about creating an asset in your yoga business... And by creating and launching an online yoga course you will be creating a valuable asset for your business which you can launch multiple times.  Launching an online yoga course is a learning process of testing, iterating and optimising. Here at DYA, we are launching (or re-launching) a program, or training almost every single month, s...
33m Feb 20, 2021
33m
64: Inclusive marketing: How to reach a more diverse audience with Holliday Phillips
  Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula (https://www.wearekula.com/) , a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces.    All her work is in service of this question: “What will it take to build a wis...
41m Feb 13, 2021
41m
63: Essential strategies to sell out your online yoga course with Allie Van Fossen, The Journey Junkie
Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat.    She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice as a framework to create off the mat trans...
51m Feb 06, 2021
51m
62: How to build a six figure yoga biz without losing your soul
There's a lot of hype online these days about building a six-figure business.   It seems like everyone is promoting some system or strategy to get to “six-figures”.  And it all sounds very sexy and whether it's deceiving or not, one thing for sure is that overnight success is a myth, it simply doesn't exist.  It requires time, hard work, grit and perseverance to build a successful yoga busine...
32m Jan 30, 2021
32m
61: Why it's time to finally grow a yoga niche business
Does the idea of excluding students feel scary and counter-productive? I get it! When you’re starting out especially, you want to attract as many students as possible and it feels scary to focus your efforts on finding a smaller group of students. Yes, I'm talking about that buzzword again... Niche. Niching is really about becoming the big fish in a small pond and that's exactly what I'm t...
22m Jan 23, 2021
22m
60: The #1 PIVOT to make in your yoga biz right now!
There's a powerful message that's really coming through for me right now. ... and it's to give yourself permission to fully show up this year 2021 is the year to do things differently. It is the year of permission and you're being called right now to show up and share your gifts, your message and your story to help others to heal. This is what all your yoga training has been for! If your pu...
37m Jan 16, 2021
37m
59: Reflections of 2020 and 3 essentials for 2021
In this episode of the Yogipreneur Podcast Kelly shares three reflections from 2020 that stand out as big lessons and wins for Digital Yoga Academy.   She will also share three essentials that yoga teachers must focus on in 2021 to grow sustainable and profitable online yoga businesses.   This episode covers: Taking your growth & learnings from 2020 into 2021 Energetic decisions and attac...
31m Jan 09, 2021
31m
58: How to create content your yoga students actually want and need
How do you ensure that what you’re creating is something that your community actually wants to watch, read or listen to? ⁣ ⁣ You've likely experienced that nerve-wracking moment when you share a blog post in a Facebook group or on Instagram, crossing your fingers that it will drive traffic over to your website.⁣ ⁣ And then…⁣ ⁣ You wait and wait and your blog post doesn’t get one single co...
30m Jan 02, 2021
30m
57: What is a sales funnel and why you need one
Everyone who has an online business needs to create a sales funnel to convert people who land on their website to paying customers. It is no different for yoga teachers with an online business. In this episode, you will learn what a sales funnel is and why you need one in your online yoga business! This episode covers: The journey that a non-paying student takes through a sales funnel The t...
30m Dec 26, 2020
30m
56: 4 essentials to have in place BEFORE you teach yoga online
Before you dive head first into creating and launching an online yoga course or membership there are 4 essentials in your yoga business that you need to have in place FIRST.  In this episode, I'm going to share those 4 essentials with you so you can set yourself up for success with teaching yoga online! This episode covers: Why you should consider teaching yoga online The biggest mistake yo...
26m Dec 19, 2020
26m
55: What to do when you feel stuck as a Yogipreneur
Do you feel stuck in your yoga business? Sometimes as business owners we can get ourselves stuck in a rut and unable to move forward and keep growing our businesses. In this episode, I'm going to share what to do when you feel stuck as a Yogipreneur continuing to build a thriving yoga business! This episode covers: The different ways feeling stuck can come up Why being stuck is an excuse ...
17m Dec 12, 2020
17m
54: Why overnight business success is a myth!
It's easy for us to open up Instagram and think every other yoga teacher is ahead and is having crazy success. We call it overnight success and when you see others having "overnight success" it can cause anxiety because you feel like you're not enough because of it. The issue is that it puts an unrealistic expectation of quick success and when quick success doesn't happen it causes feelings o...
23m Dec 05, 2020
23m
53: How to harness the power of your yoga message
Your yoga message is what you’re putting out there into the world. It’s what you stand for, it’s your brand. So it’s super important to get super clear on what your message is! When you do this - when you nail your message - everything else falls into place. Because it’s your message that: * connects with your ideal students * attracts them into your tribe * magnetises them to pay attenti...
26m Nov 28, 2020
26m
52: 6 steps to craft a sold-out online yoga workshop
"Zoom classes are not going to heal the world"   You have something that you can offer to your community - something that people need right now - and it's not an online zoom class.   You must start thinking, creating, experimenting and launching offerings that don't fall into the category of your online zoom class.   Because here's the thing. If you want to make money as a yoga teacher yo...
28m Nov 21, 2020
28m
51: How to play a bigger game in your yoga business!
SPECIAL GIVEAWAY EPISODE: WIN 1:1 STRATEGY SESSION WITH KELLY MCHUGH!   In this episode, we are celebrating the Yogipreneur’s 1st Birthday by sharing how to play a bigger game in your yoga biz!   Whether that’s starting your own podcast or launching your first online yoga course, your big dream IS possible for you.    In this episode you’ll: Discover how to get over your fears so that yo...
30m Nov 15, 2020
30m
50: 5 reasons why Yogipreneurs have more freedom and flexibility in their lives
It’s time to rise up as the leader of your yoga community, as the yoga business owner, as the Yogipreneur and to use your voice to create lasting change!   It's time to step into the shoes of the YOGIPRENEUR and to finally start building a thriving and abundant yoga business that can help to change the world!   You can OWN the role of the YOGIPRENEUR, even if you have no marketing knowledge...
32m Nov 07, 2020
32m
49: What it actually takes to create a six-figure online yoga course biz!
There's a lot of hype online these days about creating a six-figure business.   It seems like everyone is promoting some system, strategy or framework for getting to “six-figures”. “30 Days to a $100K Business” “How I Made Multiple Six Figures With a Single Coaching Funnel” “Six-Figure Webinars”   The list goes on...   And it can be misleading and sometimes even deceptive. We must rem...
37m Oct 31, 2020
37m
48: 3 steps to create a more inclusive yoga business
We believe that we each have a responsibility to play our part in creating a more racially just world.⁣ ⁣ We need to start with ourselves, we need to do the inner work, we need to learn, we need to listen. ⁣ ⁣ When we start with ourselves it gives us an opportunity to look at our own circle of influence, our own behaviours, and our own belief systems.⁣ ⁣ If we look at our own circle of in...
24m Oct 24, 2020
24m
47: Is your yoga website missing these essential elements?
In this week’s episode of The Yogipreneur, I’m sharing three essential elements your website needs to have in order for you to grow your community and your yoga business.    It doesn’t matter whether you have a website yet or not, this episode is for you! It’s good to understand these essentials before you dive into building your website, which is something that you definitely need in your yo...
23m Oct 17, 2020
23m
46: Growing your email list from 0
In this episode, I’m sharing strategies so you can learn how to grow your email list, even if you’re starting from 0...especially if you're starting at 0 😜 Topics Covered: Why having an email list is SO powerful The three steps to grow from 0 Getting set up with an email service provider How big your list should be How to use opt-in freebies to grow your list Getting to know your ideal s...
35m Oct 10, 2020
35m
45: The 3 essentials behind my $130k online course launch
Three years in and with multiple launches under my belt, I've just welcomed 105 incredible entrepreneurial yoga teachers into The Profitable Yoga Teacher six-month group coaching program. ... generating $130k in course sales revenue for my business 🚀🚀🚀 If I can do this, YOU CAN DO THIS TOO! Building an online yoga course business IS possible for you and I want you to BELIEVE that and to be i...
40m Oct 03, 2020
40m
44: Creating daily habits to grow your yoga biz
Daily habits and routines are so essential for making epic progress in your yoga business.  Tune in to this episode learn more about how daily habits can result in a drastic growth in your business! Topics Covered: How to overcome the ‘hustle’ and burnout The power of consistency How to create a habit by changing your identity Prioritising tasks Creating your habits around a goal How lo...
21m Sep 26, 2020
21m
43: How to be seen on Instagram by your yoga community
Are you finding that your engagement on Instagram is down? You're not alone! In this episode I'm going to teach you how to be seen on Instagram so you can better connect and engage with your yoga students. Topics Covered: Why your engagement is dropping How the Instagram algorithm works Increasing engagement by creating valuable content  Posting quality consistently The importance of eng...
23m Sep 19, 2020
23m
42: How to be more visible in your yoga business
Being visible on your website and across your social media channels is essential to building relationships and trust with your community.  This will help you to convert potential students into paying students for your paid yoga offerings. In this episode I’m going to share tips on how you can be more visible in your yoga business. Topics Covered: Why you need to be visible online Building ...
16m Sep 12, 2020
16m
41: How to get over the fear of promoting yourself & yoga online
Self promotion for yoga teachers can feel icky, salesy and inauthentic. Combining spirituality and business can be tough but to build a thriving online yoga business you need to be able to market yourself.    In this episode, I'm going to share how to find your authenticity and get over the fear of promoting yourself online!   Topics Covered:   What platforms are you being showing up on? ...
22m Sep 05, 2020
22m
40: How to easily create one piece of weekly content to share in multiple places online!
Do you struggle to create fresh and engaging content each and every week for your yoga business? The idea of creating content can be a barrier from taking action. It can be difficult to constantly create new ideas and content especially with all the other tasks and responsibilities you need to take care of as a yoga business owner. In this episode I’m sharing how content repurposing is going ...
22m Aug 29, 2020
22m
39: How to bring more of YOU into your messaging and yoga brand!
Do you struggle to promote yourself and your yoga business online? Oftentimes it can come down to feeling inauthentic in your brand messaging.  In this episode I'm going to share how you can bring more of YOU into your branding and messaging online to help you attract your ideal students and hone in on your niche. Topics Covered: Injecting your personality into your messaging & brand What m...
16m Aug 22, 2020
16m
38: How to create a free email challenge to grow your email list!
One of the most effective ways to get people onto your email list is to offer what's called an opt-in freebie or a lead magnet. It's a piece of content that you would create and when people visit your website, they can sign up to receive it for free.  This is a really effective way to get more people onto your email list! In this episode you are going to learn how to create a free email chall...
17m Aug 15, 2020
17m
37: 3 Collaboration ideas to extend your reach
Anyone can build an incredible network from scratch...you don't have to be special or really successful to attract influential, like-minded people and it's one of the best things you can do to boost your yoga career. Why?  Because a network opens up opportunities to collaborate and create partnerships that expose you to new audiences - and potential students! Which, if you're just starting o...
22m Aug 07, 2020
22m
36: From Zoom to creating an online yoga course
Your classes are online... now what?  Teaching yoga online via Zoom is just the beginning. As you grow your online community, you'll start to see that you can reach students who aren't local to you - students from different towns, cities and countries around the world.  The online space allows us to share our yoga message far and wide, which means we get to make a bigger impact in the world. ...
29m Aug 01, 2020
29m
35: Top 3 mistakes yoga teachers make when creating & launching an online yoga course
Are you ready to create and launch an online yoga course?    The time to launch an online yoga course is now!    In this episode I share the top 3 mistakes that yoga teachers make when creating and launching an online yoga course so you don’t have to.    After this you will know how to avoid these mistakes and create a successful and profitable online yoga business!   Topics Covered: M...
31m Jul 25, 2020
31m
34: The first steps to creating higher priced offerings outside of the studio model
Perhaps you already know that you want to offer workshops, retreats or even launch an online course but you’re just not 100% sure what these offerings will actually look like.   During this episode you'll discover the first steps to creating higher priced offerings that will move you away from teaching just studio classes and into a place where you can work less hours and earn more.   Topic...
20m Jul 18, 2020
20m
33: What it really takes to create and launch an online yoga course
If you couldn't fail, what would you do in your yoga business? Maybe you’d wave a magic wand and launch your online course out into the world, free from the fear and overwhelm that was previously holding you back? You see, this is stuff that big dreams are made of and ultimately the only thing that holds us back is fear! So ask yourself... Would you rather sit in your fear and continue “thi...
30m Jul 11, 2020
30m
32: Why teaching yoga online is an incredible and feasible business model for yoga teachers
Teaching yoga online is an incredible and FEASIBLE business model for yoga teachers. You might be thinking, 'why would someone pay for yoga online when there are so many free classes on YouTube?' In this episode I explain why people will pay for YOUR online yoga courses. Topics Covered: The online learning industry Making more impact by reaching a global community If creating an online yo...
23m Jul 04, 2020
23m
31: Email list building strategies to grow your tribe with Allie Van Fossen, The Journey Junkie
Email List Building Strategies to Grow Your Tribe with Allie Van Fossen, The Journey Junkie In this interview you're going to learn the strategies that Allie Van Fossen has used to grow her email list and community to over 50,000 yogis worldwide. Topics Covered: Allie's vision five years ago when she was starting at 0 - and how that now looks with 70,000 yogis on her list How Allie approach...
55m Jun 27, 2020
55m
30: Why you shouldn't "charge your worth" when pricing your offerings
If you’ve been teaching for any length of time or just being in business, perhaps as a freelancer, you’ve probably heard people say “charge your worth” or charge what you’re worth, your time is worth so much more.  This is always part of a larger conversation about pricing, and is something I’ve definitely heard in the yoga space usually between a teacher who is struggling to make a sustainabl...
22m Jun 20, 2020
22m