The four phase customer journey begins from the moment your ideal student realises they have a particular problem to the point where they book / buy / enrol in your offerings i.e. they discover a solution to the problem.
Throughout the duration of this journey, it is down to you as the business owner to provide them with content that is both appropriate and relevant based on their phase in this journey.
And the reason why you want to create and share content relevant to each phase is because it helps your community to move more smoothly through the journey and closer to making a purchase.
This episode covers:
- How you can create a four phase customer journey in your business
- The journey process for your customers
- The 4 stages of your customers journey before they will buy from you
- Content around the 4 stages
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