Yachting International Radio is a Multi Media Platform. We are on LinkedIn, Instagram, YouTube, Facebook, and Twitter, as well as having our Website and Radio Platform.
In todays day and age, where the world is very interconnected via their computers, YIR wanted to make sure that if there was a way to reach out to those in the Yachting and Luxury Industries, WE would be able to. Each form of media is used uniquely. There is no way to create a cookie cutter message that crosses all platforms, so each is used for their own purpose and used in a way that it was intended.
We focus on the industry, as well as a major topic being the environment and how we can continue to live our best lives, but do so while being more careful with the world around us.
The age demographics that we are targeting are between 18 – 54. A shift has taken place in the past few years within the Luxury market seeing Superyachts and Yachts being purchased by a far younger demographic, with different desires, and as well the crew that are flooding the market from around the world being at the younger age of the scale. The music that is played on our station is Adult Pop, and is updated weekly with all the latest tracks from the UK and US markets.
We invite you to experience all that is YIR