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The Unlock Podcast with Oliver Bruce. Oliver is an exited entrepreneur, founder, investor and speaker. Twice a week he shares the marketing strategies, growth frameworks and scale up methods that actually help businesses grow.

You will hear direct conversations with founders building real companies, alongside solo episodes where Oliver answers questions and breaks down real business problems from listeners. Everything shared comes from over a decade of building, scaling and exiting businesses.

If you want practical insights you can apply immediately to grow your business or your next venture, this podcast is for you.
 
Previously known as Success Is In The Mind.

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www.oliverbruce.co.uk/

The Unlock with Oliver Bruce

Oliver Bruce
Entrepreneurship
77 episodes
S6 Ep78: Louise Hill, Founder GoHenry - Success Is In The Mind
Louise Hill is the co-founder and Chief Operating Officer of GoHenry, a groundbreaking financial education app and prepaid debit card designed to empower kids and teens with essential money skills. Launched in 2012 after Louise spotted a gap in children’s understanding of digital spending, GoHenry now supports over 2 million users across the UK, US, and Europe. With a background in e-commerce ...
1hr 6m • May 22, 2025
1hr 6m
S6 Ep77: Lucas London, Co-founder Lick - Success Is In The Mind
In this episode, we sit down with Lucas London, the dynamic founder and CEO of Lick, the brand that’s shaking up the outdated world of home decor and paint. From launching during a pandemic to building a purpose-driven business that champions sustainability and customer empowerment, Lucas shares the bold vision behind Lick’s rise—and what it takes to disrupt a centuries-old industry. We dive i...
51m • Apr 24, 2025
51m
S6 Ep76: Tugce Bulut, Co-founder EloquentAI - Success Is In The Mind
Tugce Bulut is a distinguished entrepreneur and data expert, renowned for her contributions to the fields of artificial intelligence and consumer intelligence. She is the co-founder and CEO of Eloquent AI, a company dedicated to advancing AI technologies to revolutionise human-computer interactions. ​ Prior to her role at Eloquent AI, Bulut founded Streetbees in 2015, serving as its CEO. Street...
56m • Apr 02, 2025
56m
S6 Ep75: Sokratis Papafloratos, Founder of Numan.com - Success Is In The Mind
In this episode, we talk with Sokratis Papafloratos, a serial entrepreneur and angel investor known for founding TrustedPlaces, Togethera, and Numan—a leading digital health clinic for men. With a background in tech and business strategy, Sokratis has built and scaled multiple ventures, helping over 400,000 people take control of their health. He’s also an early investor in Calm and other innov...
1hr 6m • Mar 19, 2025
1hr 6m
S6 Ep74: James Griffith, Co-Founder of Mous - Success Is In The Mind
James Griffith, CEO and co-founder of Mous, has led the brand to global success with its innovative and stylish tech accessories. Founded in 2014, Mous set out to revolutionise the market by combining functionality, performance, and design. Under James’s leadership, the company has grown rapidly, setting new industry standards with high-quality, user-focused products. Beyond his entrepreneurial...
1hr 6m • Mar 12, 2025
1hr 6m
S6 Ep73: George Taylor, Founder of Frive - Success Is In The Mind
George Taylor is the founder and CEO of Frive, formerly Lions Prep, the UK’s leading chef-cooked meal plan service. Since launching in 2016, Frive has delivered over seven million meals, evolving from a fitness-focused brand to a mainstream ready-to-eat meal provider. In 2024, George led a major rebrand, repositioning Frive as a health-conscious, ultra-convenient meal subscription service. With...
1hr 12m • Mar 05, 2025
1hr 12m
S5 Ep72: Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship? From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus a...
1hr 1m • Apr 26, 2023
1hr 1m
S5 Ep71: Marietta Hickman, Founder of Cheeky Nibble. Autism, process and the ultimate crunch!
Marietta Hickman recently founded Cheeky Nibbl​e whilsy working out of a disused RAF hanger​. UK Young Innovator of the year winner, Marietta​ produc​es​ her delicious​ handmade cereal with little more than an idea, a big bowl and spoonfuls of passion! ​Marietta admits "this is ​the first time in my life I have not been bored​!​" So, how difficult is it as a solo, female entrepreneur with auti...
59m • Apr 19, 2023
59m
S5 Ep70: Damien Bryne, Co-founder of Hux Health. The mushroom phenomenon, focus & wellbeing. Find your daily edge!
From being able to focus on tasks that matter through to benefiting from a good night's sleep, Damien Bryne and his co-founders at Hux Health have developed and brought to market one of the 'coolest' and most accessible superfoods, nootropics, sleep and beauty supplements around. From undergoing investment rounds through to developing a product that not only works but is designed to also look ...
1hr 2m • Apr 12, 2023
1hr 2m
S5 Ep69: James Collier, Co-founder of Huel. How nutrition can improve your mindset.
The behemoth that is Huel started off as a convenience idea and fast became a necessity for so many. James Collier a former NHS Dietitian was wholly responsible for the formulas and nutritious benefits of Huel in the early days. A nutritionist by trade James joined Oliver to discuss how Huel was once just an idea around his co-founder Julian Hearn's  kitchen table before becoming the recognise...
49m • Apr 05, 2023
49m
S5 Ep68: Ranj & Xav co-founders of Mixtons. How becoming bored of the quiet life in Cornwall inspired a multimillion pound pandemic partnership.
Co-founder of Mixtons, Xav struggled with Dyslexia from an early age, ultimately discovering music as his form of expression as a teenager. With Dyslexia forming Xav's unique outlook on life he tried, and sometimes failed in business, that was, until the 3 co-founders of Mixtons came together... One third of Mixtons, Ranj, trained as an engineer before becoming a cocktail mixer in a local bar ...
1hr 6m • Mar 29, 2023
1hr 6m
S5 Ep67: Joe Black Co-Founder of UniTaskr & Shout. From Africa To The World's Largest Nano-Influencer Platform
From Africa to Spain and everywhere in between, co-founder of UniTaskr Joe Black has had a varied life from an early age. Part of an entrepreneurial family, Joe found himself at a young age plotting the line of lost golf balls from a Spanish golf resort, cleaning and re-selling those same balls to the players. Realising that students and peer-to-peer work stems innovation, gives experience but...
58m • Mar 22, 2023
58m
S5 Ep66: Harvy Armstrong & Sam Holmes, How Reality TV & Lockdown Inspired Prime Time Lager.
First time founders but with entrepreneurial backgrounds, Harvy and Sam who notably have appeared on reality TV show Made In Chelsea have, off their own backs, raised capital, built a brand and become listed in some of Londons most loved venues, but how?
1hr 2m • Mar 15, 2023
1hr 2m
S5 Ep65: Nick Telson of Trumpet - Exiting, investing & founding business number 2.
From over 100 staff with Design My Night and an 8 figure exit to building what could be a unicorn Oliver speaks with Nick Telson now of Trumpet.app Exiting a business and starting again takes some doing, however, Nick and his 2 co-founders have been on a warpath of funding, development and scaling since late 2022 for their new vision and venture Trumpet, the sales app. Nick a serial investor ...
56m • Mar 08, 2023
56m
S5 Ep64: Jesse Wilson How A Uni Ski Trip Inspired The Jubel Beer Brand
Once Jesse could see that his brand and flavour would take off, Jesse left his life in the corporate world and started to scale the brand and business.
53m • Oct 05, 2022
53m
S5 Ep63: David Abrahamovitch, Founder Of GRIND Coffee Took On The High Street Coffee Chains And Won But Pivoting Into A Sustainable D2C Coffee Brand Changed Everything!
GRIND was turning over c£10m but to close it's high street coffee shops overnight. They undertook a pivot and doubled their turnover in less than 12 months!
1hr 6m • Sep 28, 2022
1hr 6m
S5 Ep62: Elliot Coad A Former Coder & Introvert Turned Environmental Entrepreneur Eye's Up A World First IPO!
Having suffered from burnout in his previous job Elliot never set out to become an entrepreneur but had an idea that he believed would make a genuine difference and change the world. He wasn't wrong.
1hr 7m • Sep 21, 2022
1hr 7m
S5 Ep61: Andy Shovel Not Every Business Has Takeoff like THIS For Self-Proclaimed ‘Uncool’ Entrepreneur
In this live on location recording, Oliver caught up with Andy Shovel co-founder of vegan food brand THIS at their London HQ. A born entrepreneur Andy’s hit the headlines recently for his slightly ‘out there’ marketing stunts, one of which included a life size naked statue of Piers Morgan in Leicester Square with his ‘THIS’ product housed around Piers’ nether regions… That said, the self procl...
1hr 9m • Aug 22, 2022
1hr 9m
S5 Ep60: Ep60 - Paul Richardson's Fragmented Upbringing Could Have Gone One Of Two Ways Starting With An Orphanage.
Paul's Father ran away leaving his Mother to contemplate taking him to an orphanage. His Father returned, a 'wheeler dealer', Paul's father ended up as a market trader. As a teenager Paul ended up working for his Father in Waste and Disposal. There's money in muck as they say selling for millions just before his Father passed away. Paul's business acumen served him well growing and exiting mult...
1hr 27m • Aug 01, 2022
1hr 27m
S5 Ep59: E59: Habito Founder - Daniel Hegarty
After dropping out of school with no qualifications aged 16, Daniel Hegarty got signed to the same label as Boy George and went touring with his punk band for just £100 a week. He then spent the next ten years carving out a career as a working musician in LA, writing for and performing with the likes of S Club 7, Robbie Williams and the Sugababes, before returning to the UK to be one of the fir...
54m • Mar 23, 2022
54m
S5 Ep58: E58: Hicks & Brown Co-Founders - Alice Leet-Cook and Rosie Turner
Growing up on a farm in rural Suffolk, sisters Alice and Rosie never pictured a career in the fashion industry. After they both headed off to uni, they both started working the corporate life in London, and when a jacket made by their mother got a hugely positive response at a wedding, they decided to start Hicks & Brown together. Whilst originally focused on selling jackets at events, the sis...
56m • Mar 16, 2022
56m
S5 Ep57: E57: Flexa Co-Founders - Molly Johnson-Jones and Maurice O'Brien
After being diagnosed at 18 with an autoimmune disease, Molly Johnson-Jones was fired from her job in investment banking after requesting to work from home one day a week. Molly then met Maurice O’Brien on the dating app Hinge, and after five dates they decided to start a business together which would provide a platform for people like them who wanted more flexibility in their jobs. From this i...
52m • Mar 09, 2022
52m
S5 Ep56: E56: HYBR Founder - Hannah Chappatte - Student housing, winning funding, and the hustle culture
From an early age, Hannah Chappatte was surrounded by successful family members, but her initial confidence took a knock when her teachers told her she had dyslexia. Despite this, she went on the secure As and A*s across the board in her A-Levels, before spending a globe-hopping year working in intern roles in various companies around the world.  While studying English Literature and Language ...
53m • Mar 02, 2022
53m
S5 Ep55: E55: Huboo Co-Founder - Martin Bysh - From programmer to unicorn entrepreneur
Serial entrepreneur Martin Bysh started his journey living in East London with a passion for programming games. Seeking amusement and enjoyment in everything Martin did he built 20 top 10 games before he was 30. Having never worked for anybody, Martin founded, grew and exited multiple online businesses before the online space was comodosited by the arrival of the Apps. He even beat Facebook to...
59m • Feb 23, 2022
59m
S5 Ep54: E54: My Supper Hero Founders - Myleene Klass and Jamie Barber
Jamie Barber is a prolific restaurateur and founder of the Hush Collection who started out as a lawyer and musician signed to George Michael’s record label. Myleene Klass started out in showbiz and in pop group Hear’Say, before turning her attention to the world of business when she founded her own children’s clothing brand, My K.  After months of lockdown had given them both “extreme kitchen ...
52m • Feb 16, 2022
52m
S5 Ep53: E53: Halo Founder - Rory Sweet - Catch Up
Rory Sweet, Founder of Halo, who originally featured in Series 1 of Success Is In The Mind, has recently sold his business for a huge $715 million. Now, Rory returns to the podcast to discuss how he did it, and what’s next for him.  In this slightly shorter episode of Success Is In The Mind, Oliver catches up with Rory to ask what it feels like to sell a company, how to decide who the right bu...
19m • Feb 09, 2022
19m
S5 Ep52: E52: Tame & Wild Founder - Annabel Makin-Jones - Diversifying your business and getting your products in retailers
Annabel Makin-Jones is a third generation Yorkshire farmer and Founder of Tame & Wild Drinks. Starting out at a young age helping out on her family farm, Annabel then went to Harper Adams to study Agri-Food Marketing with Business Studies, before returning to the farm to start growing strawberries and launch Annabel’s Deliciously British.  After getting her strawberries stocked in several high...
49m • Feb 02, 2022
49m
S5 Ep51: E51: Wild Cosmetics Co-Founder - Freddy Ward - Disrupting the market and building a brand with your best friend)
Freddy Ward is the Co-Founder of Wild Cosmetics, a direct-to-consumer subscription based deodorant company, with a heavy focus on using natural ingredients and cutting down on plastic waste with refillable deodorants.  Starting out as the fifth ever employee at Hello Fresh in 2012, Freddy worked his way up to Marketing Director before deciding to start his own company, Wild, with a lifelong fr...
43m • Jan 26, 2022
43m
S5 Ep50: E50: Chase Distillery, Tyrell's Crisps & Willy's ACV Founder William Chase - How to go from bankruptcy to three back to back successful businesses.
Trigger warning: this weeks episode contains references to suicide. William Chase is a serial entrepreneur with over 40 years of experience running businesses. After a string of bad luck which resulted in him declaring bankruptcy and almost losing his family farm, William turned it all around when he began using rejected potatoes to create the hugely successful Tyrrells Crisps.  In the follow...
54m • Jan 19, 2022
54m
S5 Ep49: E49: CanO Water Co-Founder - Josh White - Creating a brand when the industry you are entering into doesn’t see the potential
Josh White, Co-founder of CanO Water, launched the brand after returning from a holiday in Thailand where they had been inspired to drive change after seeing the dire state of plastic bottles lining the beach and what started out as an eye-opening trip abroad became a mission to reduce single use plastic. Since launching in 2015, CanO Water has sold over 15 million cans in the UK and Ireland. ...
48m • Jan 12, 2022
48m
S5 Ep48: E48: Caleño Drinks Founder Ellie Webb - Going it alone, breaking the ‘funding’ glass ceiling and launching a brand
Entrepreneur Ellie Webb spotted a gap in the market when asked to be the designated driver. Ellie realised that there were no exciting alcohol-free options available at the venue, this got her thinking. Wanting a beverage with a little more punch, no alcohol but still grown-up, Caleño was born! As a solo female entrepreneur Ellie has come up against the ‘funding’ glass ceiling, a number of tim...
46m • Jan 05, 2022
46m
47: E47: Bradshaw Taylor Founder - Corry Taylor - Iconic gilets, taking risks and going all in on digital
After weathering the storm that was the rural crisis of the foot and mouth outbreak in 2001, the pandemic was no problem for Corry Taylor.    The founder, CEO and MD of outdoor clothing re-seller, Bradshaw Taylor, oversees 9 iconic outdoor clothing brands including Schoffel, Le Chameu, Keen and Sherpa.   In this podcast Corry joins Oliver to discuss how his board helps him keep his feet on ...
31m • Dec 29, 2021
31m
46: E46: ånd fragrance Founder - Simon Constantine - Lush, Frankincense and Going It Alone
Son of Mark Constantine founder of Lush, Simon Constantine stepped into the world of fragrance and entrepreneurialism launching ånd fragrance months before the pandemic.  In this Christmas episode, Oliver Bruce asks the big question; what even is Frankincense?! Going from one of the world’s favourite cosmetic brands to launching his own start-up, Simon Constantine brings a unique approach to ...
43m • Dec 22, 2021
43m
45: E45: Juno Founder - Ally Fekaiki - workplace benefits and empowering employees
After burning out and quitting his job due to the poor selection of employee benefits when he needed support with his mental health, Ally Fekaiki founded Juno, the company reimagining how we access support from our employers.  Conscious of the seemingly accepted notion that stress, and burnout are an endemic of work, Ally set out to improve employees’ lives inside and outside of work. Replacin...
39m • Dec 15, 2021
39m
44: E44: Thursday Founder - Matthew McNeill Love - marketing, military and love
Earlier in 2021 the co-founders of Thursday (the dating app) boldly announced to LinkedIn that over the next 12 months they would take their start-up from a valuation of £0 to some £50m; brave to say the least. Where do you even start?  What started as a dating app called HoneyPot, founded in an Officers’ Mess whilst Matt was serving in the British Army, is now undergoing a Series A fund for £...
48m • Dec 09, 2021
48m
43: E43: Pip & Nut Founder - Pip Murray - Dyslexia, Marathons & Nut Butter
How do you build what is fast becoming the nation's favourite nut butter brand? With a creative mind, dyslexia but no clear career plan, founder Pip Murray launched her business off the back of a Government Startup grant. With a love for marathons, nut butter and health, the three go hand in hand and Pip & Nut was born! With the CEO of Vita Coco, Giles Brook, on her board, Pip has built Pip &...
43m • Dec 01, 2021
43m
42: E42: Boundless Founder - Cathy Moseley - gut health and activated snacking
With aspirations of becoming a dinner lady, Cathy Moseley was born into a family with very little. Poverty however didn’t stop her, Cathy forged a career in the City trading commodities. Working her way up the corporate ladder Cathy eventually decided to pack her job of 25 years in and follow her passion for food... What began as a kitchen experiment due to a diagnosis affecting her gut health ...
1hr • Nov 24, 2021
1hr
41: E41: Octopus Energy Founder - Greg Jackson - energy, innovation and sustainability
From a milkround to Cambridge University and now founder and CEO of one of Europe's largest energy providers, Greg Jackson of Octopus Energy knows a thing or two about disrupting a market. A 21st century energy provider, Octopus put innovation and sustainability at the forefront of everything they do to drive a faster, green and cheaper solution for their customers. It’s clearly an approach th...
56m • Nov 17, 2021
56m
S4 Ep40: E40: Series 4, Season X - Success Is In The Mind
Closing Series 4 with a bang Oliver has hand-picked his favourite nuggets, or what he calls “the tapas of conversations” so you can recap and refresh!  From making £1bn in a year to not paying the VAT. Oliver’s spoken with entrepreneurs long in the tooth and those just starting out. From S4Capital to MOMA Foods, UpTime to Tenzing, we’ve covered failures and successes across multiple industries...
19m • Nov 10, 2021
19m
S4 Ep39: MOMA Foods Founder - Tom Mercer - The Oat Milk revolution, traffic cones and old filing cabinets
In this episode we go deep into the revolution that’s sweeping the world, that of the Oat Milk revolution. Founded in 2006 by Tom Mercer from a stall at Waterloo East and now, over a decade on, MOMA Foods has recently won a great taste award for it’s oat milk barista edition. So, from humble beginnings on a market stall in East London, is Tom the Lord Sugar of the Oat world? Exclusive Conte...
40m • Nov 03, 2021
40m
S4 Ep38: E38: Dr. PAWPAW Co-Founders - Johnny and Pauline Paterson - TikTok, UGC and going stateside!
Husband and wife duo Johnny and Pauline Paterson founded much loved brand Dr. PAWPAW in 2013 after their daughter was diagnosed with Eczema. Their main mission was to create multi-use products for use across everybody’s face and body.  The brand which turnover c£5m tells Oliver how in business you can have a win-win situation, how they’re looking to scale to c£30m in the next 5 years and how o...
45m • Oct 27, 2021
45m
S4 Ep37: E37: Capsule Founder - Thomas Wynne - innovation, disruption and sustainability!
From his parents having meetings around their breakfast table, Thomas Wynne was born into the world of Insurance. In 2020 the business his parents built (Kingsbridge Insurance) sold for an aggregated total £168m in total.  In 2020, mid pandemic, Thomas Wynne decided it was a good idea to fly the nest and founded Capsule with his business partner Liam. A true disruptor in the insurance world an...
50m • Oct 20, 2021
50m
S4 Ep36: E36: Founder - The&Partnership - Johnny Hornby - Carphone Warehouse, Ping Pong & VAT
Famed for being labeled ‘England’s leading adman’, Johnny Hornby founder of The&Partnership spoke to Oliver about how he founded and runs the now global agency.  With some 1,400 staff, working on some of the globe's biggest campaigns it wasn’t all jets, whisky and red carpets.  Johnny, who struggled for the first 6 months to make any sales then forgot to pay the VAT and instead bought a ping ...
59m • Oct 13, 2021
59m
S4 Ep35: E35: Bee Inspired Co-Founders - Mark Corcoran & Steven Robb - Movie Plots, Lionel Messi and Streetwear
Former Scottish footballers Mark Corcoran and Steven Robb launched their clothing line Bee Inspired as a bedroom brand in 2013. From then their social presence has grown to have nearly 1 million followers on Facebook, and 250,000 on Instagram! With the likes of Lionel Messi and Craig David donning their streetwear designs, Oliver chats with the co-founders about why they exited the world of fo...
42m • Sep 29, 2021
42m
S4 Ep34: E34: UpTime Founder - Jamie True - Knowledge Hacking, Blockchain and Cookies
Serial entrepreneur Jamie True set up his first business at the age of 17 turning over circa £6 million! Over the past 20 years Jamie founded a further 8 successful businesses and invested in 4 before launching his latest venture Uptime in 2020. It’s clear Jamie has an entrepreneurial spirit in his blood and, despite the ups and downs, across his multiple businesses he is on an upward trajecto...
40m • Sep 22, 2021
40m
S4 Ep33: E33: Joe & Sephs Co-Founder - Adam Sopher - The World's First Alcoholic Popcorn, Bill Gates & Willy Wonka
Popcorneur, Co-Founder and Director of Joe & Sephs, Adam Sopher didn’t follow the normal route to the kitchen. With a background in corporate businesses such as Adam Smith, Company Law International, Deliotte and Dixons, founding a gourmet popcorn company was unconventional to say the least.   But it was clearly a winning idea as now Joe & Sephs produce the self-proclaimed ‘best tasting popco...
35m • Sep 15, 2021
35m
S4 Ep32: E32: The Bunch Founder - Elliott Herrod-Taylor - Making over £1million with just a spreadsheet.
Ex-professional rugby player Elliott Herrod-Taylor’s career was cut short thanks to a spider’s bite! He founded his first business UP4 Events whilst at university thanks to his love of music and juggled this alongside his degree and starting The Bunch. As the designated bill payer in his university house Elliott dealt with the frustrations of setting up contracts with utility providers and kn...
49m • Sep 08, 2021
49m
S4 Ep31: E31: Tenzing's Founder - Huib van Bockel - RedBull to Plant Based Energy Drink Startup
The former Head of Marketing at Red Bull in Europe, Huib van Bockel quit his high-profile job to create a brand with purpose and an energising drink that was plant-based, low-calorie & sustainable. He shares how he got started, dealt with knock backs and his plans for the future! Over the past 20 years, Huib has worked in the fashion, television and consumer brand world. Now he is taking on th...
39m • Sep 01, 2021
39m
S4 Ep30: E30: S4Capital Founder - Sir Martin Sorrell - Digital Transformation, FTSE100 and Unicorns.
Sir Martin Sorrell, famed for 'inventing the earn-out', taking over WPP and aggressively scaling the largest Ad Agency in the world talks to Oliver about his greatest successes and biggest regrets.  Founding S4 Capital Group in 2018, Sir Martin grew a Unicorn (£1bn company) in under a year, he tells Oliver about his 'twenty squared' strategy and the future of the economy, why D&I is critical f...
35m • Aug 25, 2021
35m
S3 Ep29: E29: Series 3, The Best Bits - Success Is In The Mind
Series 3 saw the winning of awards, international conversations, tonnes of bloopers and even more inspiration. Join Oliver as he looks back at some of the best (and worst) takes of the last series.   With the inauguration of the new studio, the winning the Business Media Podcast of the Year award and an abundance of wisdom from fascinating guests, the series has been jam-packed with energy💪 F...
29m • Jun 16, 2021
29m

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