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Advancements in data and technology continue to change the marketing industry. With this change comes opportunity – for Volkswagen to pioneer new and exciting communications, media, and technology innovations. Innovations which disproportionately lift brands and business. Project Lift is an innovation program that will lift the innovation capability of each market and brand., by informing them of new opportunities that should be used for their campaigns, as well as inspiring them with remarkable case studies that have propelled brands forward.