Marketing Beat's Marketing Bites

According to Kolsquare’s latest research into the state of the European influencer marketing scene, more than a third of UK brands expect to work with up to 100% more influencers in 2025. Why is influencer marketing such an attractive proposition for brands, and can they really expect compete without it? In this episode of Marketing Bites host Tom West joins Katy Link, Kolsquare head of brand...

Conceptually, most marketers are aware of what generative AI could do – and what we believe it currently can’t. We often see examples of creative at the extreme ends of the spectrum, for example, to demonstrate why the art and design of advertising is still a predominantly human activity. But it’s time we moved beyond the conceptual or extreme into the transformative ways generative AI can be ...

Covid hit marketing hard, and the resultant global economic downturn has hardly helped matters. In 2024, it feels at times as if creativity is coming under more pressure than ever before – constantly under threat of ceding to rigid economic constraints. What then, is the answer? How can marketers ensure that creativity is enshrined at all costs? And how best can they go about protecting it? T...

Today’s tech-driven marketing landscape means brands and advertisers have a plethora of data at their fingertips. But how can they ensure they are making the most of this insight? In digital advertising, the method of delivery is as important as the message, if brands are to land an effective, engaging campaign. Joining us to give us their unique perspective are Thom Arkestaal, director, adve...

Is having an instantly recognisable brand the holy grail of marketing?  We've seen some incredible brand-first campaigns lately, from British Airways, Müller, and Specsavers to name a few examples, how can marketers help their brands reach that pinnacle where everyone knows on sight who you are and what you do? In this episode of Marketing Beat's Marketing Bites we'll be asking that question w...

The first step for any brand campaign is getting consumers' attention. Eyeballs alone don't cut it, views are not enough and ads need to make a real impact to have a measurable effect. But with so much noise out there, how can brands identify the best way to get their business seen? We’ll be picking apart what attention really means by looking at different types of campaign – from shock marke...