#audiomo-11: Why Sky TV has to provide broadband in Ireland

Sky TV is moving into the broadband market in Ireland. It has to. As more people start watching programming delivered via internet connections, Sky's monopoly of the satellite TV market becomes irrelevant. To compete in future, it too will need to provide broadband access, or become reliant on the networks belonging to others. A democratisation of sorts is taking place. Sky is an aggregator and deliverer of content. It used to be the biggest. However, the possibility of niche channels delivering narrow content to targeted audiences and still turning a profit is very distinct. How soon before the production companies decide they want to cut out the middleman, bypassing Sky? The internet makes it possible for movie studios to connect directly with their audiences. To stay in the game, Sky has been producing its own content in recent years. Now it is moving to secure its place on the delivery platform of the next few years. #audiomo #broadband #Ireland #Sky #television