Social Media and the Use of Memes During Election 2012

University of Maryland graduate students and social media experts P.J. Rey (left) and Nathan Jurgenson (right) talk about the use of Memes, Social Media and Election 2012 with University Communications' Dave Ottalini.

(According to Wikipedia - A meme (play /ˈmiːm/; meem) is "an idea, behavior or style that spreads from person to person within a culture." A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate and respond to selective pressures.) http://en.wikipedia.org/wiki/Meme