That St John's Ambulance ad. Can we empower with cynicism?

Feb 02, 2013, 02:35 PM

I audio blog my thoughts on St John's Ambulance ad - and ask, in charity marketing can we subvert without cruelty? #charity #marketing #nonprofit #thirdsector #DRTV #DRTV

I also posted this text on my blog over at robdysonpr.com.