Radix Copycast episode 4 – how to create better B2B case studies
Apr 16, 2013, 01:10 PM
Welcome to the latest Radix Copycast - a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.
In this month's episode, Fiona and Emily discuss how copywriters and marketers can work together to make case studies more engaging - and more effective lead-generation tools.
Plus we take a look at interviewing technique.
Check out the accompanying blog post here: http://radix-communications.com/radix-copycast-episode-4-how-to-create-better-b2b-case-studies/
#copywriting #marketing #B2Btechnologymarketing