Radio ads in the 80s

Jun 19, 2013, 08:29 PM

Ads tell a story of a time and a place.

Witness the 80s. Hear here the dodgy PI slot for products which were not available in the shops, containing all sorts of spurious ingredients; and two ads voiced by the client. Then there’s a truly classic national ad (from the days when they were fed in mono down the IRN line); an interesting bit of early brand integration in the closest we could get to an ‘interactive ad; and a great ‘Good Life’ award-winning ad from the days when the most important thing was a memorable phone number.

These were the Imperial days when ad durations were 15', 30", 45" etc; and ad logs were written by hand.

Are we better at crafting ads now than we were then?