Radix Copycast episode 8 - how to get B2B tone of voice right (and how to get it wrong)

In episode 8 of the Radix Copycast we're joined by David McGuire of Lungfish to explore issues surrounding tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent, regardless of the organisation’s size and complexity? Episode notes available here: http://radix-communications.com/how-to-get-b2b-tone-of-voice-right/ #copywriting #marketing #B2Btechnologymarketing #B2B