Brand Mandela?
Dec 17, 2013, 05:38 PM
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The memorials for Nelson Mandela are over, but the feuding over his legacy has already begun. There are concerns in South Africa about attempts to cash in on Mandela's name - not least by those who share it. Family feuds over "brand Mandela" have already erupted - and as sales of Madiba themed books, tshirts and hats soar, the stakes are getting higher. Akwasi Sarpong has been speaking to South African branding expert Thebe Ikalafeng