Brand Mandela?

The memorials for Nelson Mandela are over, but the feuding over his legacy has already begun. There are concerns in South Africa about attempts to cash in on Mandela's name - not least by those who share it. Family feuds over "brand Mandela" have already erupted - and as sales of Madiba themed books, tshirts and hats soar, the stakes are getting higher. Akwasi Sarpong has been speaking to South African branding expert Thebe Ikalafeng