Scott Brinker – Agile Marketing – Podcast Episode

In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages and gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.