'X-Factor' of Sports Sponsorship

Chris Byrne, CEO of Messaging & Feedback Platform, SENSORPRO, chats with Nick Rabbitts of The Limerick Leader.

He speak about most of the company being fitness enthusiasts, so the sponsorship of Jessie and Thomas Barr, is a great match for them.

The catalyst for the sponsorship came through the sports crowdfunding vehicle, nTrai.com - who are doing a great job in highlighting athletes with great promise and matching them with companies who see both the philanthropic as well as sound commercial logic in supporting these rising stars.

Team SENSORPRO are delighted to support the Barrs on their 'Road to Rio16' and will be watching their progress with great interest!