Michael Katz: In terms of appearance and structure. Simplicity is best for most mediums, do you think this is the case with email as well?

Nov 25, 2014, 12:54 AM

In terms of appearance and structure. Simplicity is best for most mediums, do you think this is the case with email as well?

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Michael Katz: How important is it to add a greeting or personal touch in your newsletters to your subscribers rather than going straight to content?
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