The Essex Jam Jar Lids Causing Collecting Craze

Wilkins & Sons' idea to put 7 cheery phrases on the undersides of their tiny jam and marmalade jars has taken off with artists using them in their pieces, a b and b owner decorating her kitchen with them and people trying to collect a complete set. Now they're going on the big jars too. Scott Goodfellow from Wilkins has been speaking to Thomas Magill from BBC Essex Saturday Breakfast