Should Rory’s hometown Holywood embrace Brand McIlroy?

On Monday, in a local bakery in my home town, Holywood, I bought two biscuits that had an image on them of Rory McIlroy holding a cup - one of his many trophies.

On Sunday he won again on the PGA Tour in the States, yet another million-dollar-plus victory confirming his place as the world's number one.

That's what he is. The best player in the world, arguably the finest sportsman to emerge from here.

But apart from the biscuits in the bakery, would you know his links and his beginnings here in Holywood?