Enterprise Iain goes to Rome

Rome! Home of the small business and a place where place matters. To describe Banana Trash as a sandwich shop does not do credit to its ingenuity and deliciousness,not to mention its uniqueness. In the Trastevere and surrounded by as many variations of pasta with tomato sauce as you can imagine this venture by Brazilian Regina Herrata is a delightful and an important reminder of the importance of two things in starting a business. The first is word of mouth and the second is place.