Chic! Politique! La Grande Braderie AIDES

Jun 05, 2015, 07:35 PM

Paris' most fabulous and famous public luxury fashion charity sale is coming the first weekend of June. Get the lo-down from advertising agency BETC who run the whole creative show. We ask what's behind the glam and glitz and take a poke around the idea of doing good for nothing. Looking briefly at the creative advertising process too. Featuring a music clip from the sparkling duo Brigitte who, well, 'Want Your Sex' and money. Every penny spent on these fabulous clothes goes to support the work of the charity AIDES. (First broadcast Mon 25 May 2015).

#Aids #HIV #charity #publicity #advertising #luxury #fashion