Video-The Best Marketing Tool

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The Social Network Show welcomes Melanie Kraintz, Social Media Channel Strategist at Cisco Systems to the April 23, 2015 episode where she tells us about the advantages of using video as a marketing tool for businesses and causes.

Video has proven more effective than print and is shared more than text, making it more social. Melanie shares the unbelievable statistics on YouTube uploads and visitors and explains the best uses of YouTube. You will not want to miss her tips on what makes the best marketing videos. And, most importantly, how do you get your video found on YouTube and other platforms. Her tips include; how to do the best title, the best description, and the best thumbnail that will get you the best search engine optimization. Another tip is to check out Wordtracker.com to find out what words are searched the most.

Melanie Kraintz is a Social Media Channel Strategist for Data Center and Software Defined Networking (ACI) and is part of the Global Social Media Marketing Team within Corporate Marketing at Cisco Systems. Melanie manages the channel strategy for all things Data Center leveraging Twitter, Facebook, Google+, LinkedIn, YouTube, SlideShare, blogs, and much more. Although Melanie joined Cisco in September, 2014, she has worked in high tech content development and the execution of digital marketing strategies to drive web traffic and build community among audiences around the world for Microsoft, AT&T and T-Mobile in the past 14 years.

Melanie graduated from Central Washington University with a double major in Public Relations and Video Production. Melanie also has a double minor in Mass Communications and Advertising.

Melanie hails from Monroe, Washington (Seattle area) and enjoys all things outdoorsy including hiking, camping, and running. In her spare time you can find her playing with her Shih Tzu/ Yorkie puppy or planning a future getaway with her husband of seven years to a beach in a remote location.

Melanie is passionate about video and social media, so don’t hesitate to ask any questions you may have.

You can learn more about Melanie on her website and the Cisco Blog

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