IAB's Michael Theodore on Diversity & Jobs in Digital Advertising

The Social Network Show welcomes Michael Theodore to the January 19, 2015 episode.

Michael Theodore is the Vice President, Learning & Development at the Interactive Advertising Bureau (IAB). IAB, which is comprised of the leading media and technology companies, accounts for 86% of the online advertising in the U.S. IAB and it's member companies evaluate and recommend standards and practices and provide critical research on interactive advertising.

In this episode, you will hear about the IAB Education Foundation. The Foundation is focusing on correcting the lack of diversity and the lack of people trained in digital media and digital advertising. Michael explains how they are trying to correct this problem and if you are interested in a career in this field, this is a good show to listen to.

Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little’s Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently VP, Training & Development and is responsible for the Digital Media Sales Certification program and professional development worksho