Advertising That's Nothing To Sneeze At!
The Social Network Show welcomes Corin Lines to the August 18, 2014 episode.
Corin Lines, owner of AdPackUSA talks about bringing this tissue pack advertising to the U.S. Hear Corin talk about the history of the company that started in Japan. Listen to the show to hear her talk about the idea of bringing this to the U.S. and the barriers she faced; what she did in the Ukon campaign; which companies use her services; and the various products, including "green" products, that are available.
Corin Lines lives and works in NYC and is the Vice President of sales & marketing for AdPackUSA. AdPackUSA brings the Japanese model of tissue pack advertising to the USA. In her leadership role, she is responsible for the development of strategic partnerships with ad agencies, advertisers, suppliers and various media organizations. She is also involved in managing digital online communication and takes part in the development of new market strategies for various brand-marketing objectives, acting as a key driver in raising global awareness within the online and ad community.
After earning her B.A. in Communications with Honors from the University of Arizona, followed by an M.A. in Integrated Marketing Communications from the University of Westminster – London, in 2001, she returned to the Pacific Northwest to work in sales of security software to local technology companies. She was less than enchanted with the technology space (at the time), and was invited to participate in the JET Program. After two years living and working in Japan as an assistant language teacher, she moved to NYC and began working for Itochu International Inc., at a small division of the multinational conglomerate called AdPackUSA. After five years of dedicated service, she acquired the business and now runs AdPackUSA as an independent entity. AdPackUSA is excited to be the premier supplier for tissue pack advertising in the US and continues to nurture strong bonds with their many cherished clients. Corin loves riding her bike around the city while her pet Samoyed, Laika, runs along side her.
You can find out more about AdPackUSA on their website