TomorrowWorld makes mark in US since crossover from Europe
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ATLANTA (AP) — One of the largest music festivals in Europe has made a splash since crossing into the United States a couple of years ago. TomorrowWorld returns Friday with 300 international electronic dance music DJs from David Guetta to Afrojack, along with NBA legend Shaquille O'Neal performing as DJ Diesel. The festival in suburban Atlanta has made a big financial impact since its 2013 debut: It is estimated to produce millions dollars for Georgia and is hiring around 5,000 workers for the event this year. Festival co-founder Michiel Beers said in an interview with The Associated Press that he hopes the third annual festival can bring in even more business. "We want to build around this fantasy world," Beers said of TomorrowWorld, an expansion of Tomorrowland, which drew 400,000 people for the 11th annual festival in July in Boom, Belgium. Around 160,000 attended TomorrowWorld last year. "This has become a symbol of global unity of happiness, bringing people together to have the best time of their life," Beers said of the festival, which took more than a month to build.
