"The Relevant University" for September 23 2014
Sep 23, 2014, 04:00 AM
Tonight wersquoll talk about branding in the digital world as The University of Toledo prepares to host itrsquos second annual uHeart Digital Media Conference on Oct. 9 amp 10.
Tonightrsquos guests are
Brian Kibby President of McGraw-Hill Higher Education who will discuss the role of digital media in the academic world.
Jeff Sims CRM and Research Manager for the Detroit Lions address the technology that the Lions use to promote their brand.
Kim Adams House Head of Jeep Brand Advertising for Chrysler Group LLC will discuss the importance of branding through digital media in the car industry
And John Policicchio Pol-i-cheek-e-o Vice President of Marketing shares the exciting new initiatives coming out of the MotorCity Casino Hotel.