"The Relevant University" for June 24 2014

We talk about creating a strong brand and building partnerships to help promote that brand with...

Wade Martin Vice President of Corporate Partnerships for the Detroit Lions who will discuss a new partnership with UT to help students interested in sports marketing.

Dave Strukel and Ed Lingan will share some of the personal branding lessons they teach students at The University of Toledo.

Scott Myers of Broadway in Detroit talks about upcoming shows with strong brands including Wicked and Book of Mormon.

And Toledo Region Brand Manager Jeff Schaaf talks about the new ldquoIt Matters Where You Make Itrdquo slogan.