The Ballymena Bear – Northern Ireland’s newest sweetheart

A very sweet little ad for Ballymena is taking on the likes of big budget TV adverts fom John Lewis, Sainsburys and Tesco. The Ballymena Bear has won lots of hearts - it tells the story of a little bear who gets lost and has a look around what the town has to offer! Eamonn Holmes has described it as 'so cute' to his thousands of twitter followers.

I spoke to the man who made the ad - Stephen Reid from Grafters Design studio and he told me a little bit about it