Business Matters 18/3/15 - The dangers of big brands and personalities - how ya doin', Jeremy Clarkson?

Loved or loathed, Jeremy Clarkson has been the BBC's most valuable personality for some years, generating many millions for BBC Worldwide through the sale of Top Gear series and other events across the globe. But is it too risky to align your product with one personality? Join Professors in Management Practice Stephen Hyde and Colin Bradshaw to discuss this topic.