Public Relations Measurement - Universal-Info.Com

Audio Transcription:

Why is it necessary to monitor the success of our public relations campaigns?

Social media is everywhere you look, the rapid increase in popularity of the internet and the ease of access has made it possible for everyone to have a social account. This has led to social media being used to target customers and market any business service or product.

So how does public relations measurement work?

Simple really, you track the number of people who visit a site or respond to a campaign and then you know how successful and worthwhile it is or not.

Can I use the services of a professional to help? It sounds a little complicated.

Absolutely, contact universal-info.com on their website or call 800-408-3178 and they will advise you on the best way to deal with public relations measurement.

@ http://universal-info.com/pr-measurement/public-relations-measurement-the-barcelona-principles/