Digital Marketing Success
Although Thanksgiving is surely about spending time with your family and being thankful for everything that you have in life, it also means the holiday season is just around the corner. Immediately following the Thanksgiving holiday small businesses should be prepared to turn up the heat on their content marketing campaigns, if they already haven't in preparation for the holiday shopping season.
http://thefacebeastreview.com/
Content marketing, particularly through blogging, is a great way to market restaurant gift cards, hotel and resort gift certificates, timeshares as a gift, crafts and specialty items, and other products and services that someone would enjoy getting as a gift. Here are three tips to get you started.
Pinpoint Why Your Product or Service Makes for a Great Gift - When you blog about your product or service be sure to discuss why it makes for such a great gift for the holidays. If you want to market restaurant gift cards, discuss how expensive it is to go out to eat, if you want to market a hotel gift certificate discuss how everybody needs a little getaway every now and then, and so on... Many people do not think of things like these making great gifts but you would be surprised at how many people would greatly appreciate such a gift.
Define Who Your Product or Service is the Perfect Gift For - Be sure to mention who would enjoy such a gift. Some people are very difficult to buy for. You have the opportunity as a business owner to help the gift giver think outside of the box. This isn't easy for everyone. Use the holiday as an opportunity to make people think, "Hey, that's a good idea!" It will not only help for the holiday season but for future sales as well.
Discuss the History of Your Product or Service in Relation to the Holiday - Finally, find some way to connect your product or service to the holiday. If there a history of what you're offering being given as a gift? Is your product or service commonly given for a gift in other cultures? Have you been given similar gifts in the past and really enjoyed it? Relating your product or service to the holiday will help in giving gift givers that "Aha!" moment when they are shopping for loved ones.