Twitter Will Stream Football Games for Free This Year

In a push for online programming, social media company Twitter won a deal to stream Thursday night NFL games online. Twitter will air 10 games for free, while NBC, CBS or the NFL Network simultaneously broadcast them, the NFL announced Tuesday.

Twitter, which in its tenth year has struggled to gain new users, won the deal over Yahoo, Amazon and Verizon, according to Bloomberg. Facebook dropped out of the contest last week.