Ep. 22 SEO Basics With Brad Post

May 04, 2016, 10:03 PM

INTRO: Thanks for listening to our podcast today. In this podcast you’re going to hear from our CEO and President Brad Post who is speaking to a group of college students.   Brad Post, Create the Movement: My name’s Brad Post. I’m the President and CEO of Create the Movement. And my story starts out, I ended up getting my degree, but I turned a four-year degree into 14 years. So, it took me a little bit longer than most people. I got a degree, or a bachelor in ministry. So, my background is ministry. But I started at a young age. Probably, I got married at 21, had kids at 22. So, I had to quickly get into – quickly start working to supply for my family. So, I got into the corporate world. I worked at a place called Citi, if anyone can recognize the umbrella. And my goal was to be the youngest CEO of a Fortune 500 company. So, I was very driven. I wanted to move up. I started at the bottom in Tulsa. Worked at an office in Tulsa. Moved to Broken Arrow. Then I moved to Tampa, and then to Atlanta. And when I was in Atlanta, actually when I was in Tampa – just kind of my testimony, I grew up in church. I had values of church. I could quote scripture. But I didn’t have a relationship with Jesus. So, when I started down in Tampa, I started going to church, and I played the guitar. So, I got into the Praise Team. Was saved. Moved up to Atlanta. Was working in the corporate world. My pastor started mentoring me in leadership. And I took a 75% pay cut, and a giant step of faith, and went from the corporate world into full-time ministry. And we were the fast-growing church. Grew from probably 50 members to a 1000 members over about a year, year and a half. And I started out as an assimilation pastor, connections pastor, just trying to set up systems and structures for people to connect to the church: small groups, Church 101, 201, 301, the membership classes, that type of stuff. And I also, about a year after that, felt led to go into student ministry. So, I went into student ministry and grew the student ministry. We were going to a lot of church conferences, fastest-growing church conferences, and I felt led to start a church. But my heart was in Tulsa. Born and raised here. Our vacations, we didn’t go to the beach or to the mountains, we came back to Tulsa to visit family. So, my heart was here. So, we moved back here. And moved back, no job, no place to live – just on a step of faith. And it ended up we had a place to live. I lived with my father-in-law and mother-in-law, so we stayed there. And I knew that I was going to have to be bi-vocational as I planted a church, and also needed to work to supply for my family. So, I got a job at another company, a marketing company here in Tulsa. And started working sales for them. I was selling them websites, and search engine optimization, and social media packages. So, I had to learn really quickly. So, I was working there selling products that I didn’t know what they were, so I had to learn. Planting a church. I’ve got three kids. You know? Active in the community. I was burning the candle at both ends. We were doing quite a bit. I shared a little bit last week. We started our church, and had a friend of mine help me build a website. So, I wanted to learn how to show up in the search engines. And so, I started blog posting. Started researching, and seeing how we could show up well in the search engines. We did. We planted the church. Worked it for about a year and a half. And then just felt, my wife and I, just felt like God wasn’t calling us to create a movement within a church. I felt Him saying it was going to be more in business. So, stepped out of the company that I was working at. Helped grow it from three employees up to 18 employees in about a year and a half. And we just had some substantial growth. There was just kind of difference in vision on where the company was going in leadership. So, I went and started my own company. And that’s where Create the Movement came ...