Business Matters - 280116 - Great expectations: new markets, new opportunities
May 09, 2016, 11:34 AM
Many businesses expand into new markets as a result of a variety of reasons - strategic decision, expansion of an existing customer, personal contacts and many others. Stephen James, Director of TradeArc Services Ltd, has many years' experience of business development in central Europe and Poland in particular. He joins Stephen Hyde, Professor in Management Practice, to reveal some success stories - and one or two things that went wrong.