Spotify Is Making a Big Bet on Original Video

May 09, 2016, 06:05 PM
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Spotify is expanding its slate of original programming as it tries to fend off competing streaming services with increasingly impressive exclusive slates. The Swedish tech company announced Monday that it will roll out a dozen new music-themed original shows this year.

The new shows include Trading Playlists, which will document two celebrities trading music for a day, and Life in Short, a Behind the Music-esque chronicling of an artist’s career told in bite-sized two-minute videos.