Instagram Unveils Sleek New Design

Less is more. That’s the philosophy behind Instagram’s first complete redesign since the image-sharing app’s launch more than five years ago.

The app with 400 million users has gone back to the basics, privileging a minimalistic black-and-white design that gives more space to the photos, videos, boomerangs and hyperlapses shared on Instagram.

In fact, apart from in-app notifications, which retain their reddish hue, the only spots of color will come from users’ content.