Activision CEO Eric Hirshberg on 'Skylanders Imaginators'

Activision CEO Eric Hirshberg spoke to TIME exclusively about the company's new toys-to-life game Skylanders: Imaginators, why it's not bringing the game to mobile devices this time and the vibrance of the toys-to-life category in the wake of a major rival's surprise exit. (Additionally, our hands-on with Imaginators is here, and our interview with Toys for Bob cofounder and CEO Paul Reiche is here.)

What follows is a lightly edited transcript of our conversation.