Why Fans Get Crazy in Watching Football

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Sponsorship, television rights and marketing revenue are now utilized by top clubs that are now selling a 'brand' rather than a sport. From product association to shirts emblazoned with trade names, the marketing aspect of major clubs and leagues is paramount to the strength therein.

Annually an accountancy firm called Deloitte release details of top European club's financial incomes over the previous season. Essentially a 'rich-list' of sides, comparing their viability and market strength in today's football world. The most recent edition of this list is from the 2005 season and the zenith of the list is almost totally dominated by our 'big three leagues'.

The 2005 rankings dictate that the world's market leader in football terms is now Real Madrid. The previous years had been dominated by the Manchester United marketing machine; however the Castilian club took the mantle from their English rivals. Much of this change in fortunes has been put down to the 'David Beckham factor'.

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