Ep. 26 Sales FAQ's

Jul 19, 2016, 01:41 PM

Liz Montgomery, Create the Movement Terry Brown, Create the Movement   Liz Montgomery, Create the Movement: Welcome to the Create the Movement Podcast. Today I’m here with Terry Brown. And this is Liz Montgomery of Create the Movement. And Terry Brown is our Director of Sales. Say, “Hello,” Terry. Terry Brown, Create the Movement: Hi. Hello. LM: Today we’re going to be talking about frequently asked questions. So, there’s questions that we get asked practically every time we’re bring on a new client, and we thought we’d put those into a recorded podcast so folks can have an answer to those – easily accessible to them. So, our first question is, that we get asked often, is “Do I own my website?” So, when someone does business with us, Terry, do they get to own the website? TB: Absolutely. And that’s not common across the board for SEO and marketing companies, but with Create the Movement we feel that when you’re creating something for your business you should definitely own it. A lot of things go into the decision of why we do it this way. But the short and simple answer is yes, absolutely, you own your website. You own the content. You own the aesthetics of it. We know that it’s very important, both in keeping ourselves accountable moving forward in the relationship, but to you making the investment. That when you spend your money you’re actually getting something tangible. LM: Another question we get asked, we have a large part our clientele is attorneys, and question they often ask is, “Do you have a website that you’ve done for my specific practice area?” So, depending on what practice area an attorney is in, their website and marketing can look different from other attorneys, right?TB: It absolutely can. It can look different from one practice area to the other. We do have a majority of the practice areas currently covered now in our client base. And have done just about every practice area there is. As well, I find that even outside of practice areas, other businesses want to know have you done a website for our business? And the answer again, is yes. We’ve done website for businesses for almost every industry up to this point. LM: Pretty broad scope. TB: Yeah. We’re very versed. LM: Even a goat-farm raiser. Goat farmers! [Laughter] We’ve had all kinds of really fun actually, to kind of learn the different industries, and customize the online presence for them. TB: And you touched a moment for the marketing of the different practice areas. It does a make a difference. There’s a different approach for personal injury versus intellectual property. So, it’s very good for us to know those differences and to have experienced that. So, another question that’s brought up often is, “Where are you located?” LM: We are located in Tulsa, Oklahoma. Is where we are based. We serve clients nationwide, though. We have clients all over the country, and we’re expanding very quickly. I think we’re in 30-something states not. We haven’t quite hit all 50 states. But, yes, we’re based out of Tulsa. So, which leads to the next question, “Can the client be found, or ranked, in multiple locations, or nationally? Can they do both? Do they have to just one? And what’s that? Maybe a little bit about what that process looks like? TB: Sure. Ranking nationally, you could assume, is going to be a little more difficult. Multiple locations is going to depend on whether you have a physical presence, or address, to contribute to a Google’s Map listing. Ultimately, the answer is yes, to both. But it is a more aggressive campaign. It’s definitely do-able. And it’s going to depend largely on the competition for your practice area, or specific business. And how much budget you have to put towards that campaign. LM: Right. Our next one, “If I decide to go with our company, what would the process look like?” So, and for that, our process, we are very strict about timeline. We found in our industry that with folks who build websites, or marke...